small talk.

Who do you run to when the only person who can make you stop crying, is the one who makes you cry?

''advertising is when the consumer goes to the toilet''


"This means two things. First, the police are more gangsters than the gangsters. Second, the police make deals with gangsters. Now, are we surprised by that?" RPK

Tuesday, April 29

dim sum.

i also got some. in respond to both hocmun and lordson post. on their Chilli's and Shogun experience. Josh took me to eat Dim Sum at DJ on Sunday too. lolx

change of logo.
metadesign


Sandisk recently did some minor changes or updates to keep their logo relevant and high tech. They remove the explosion/flash icon and added some space in between the fonts. Kept the D to to make it recognizable. A more high tech feel and modern design. Your thoughts??

Agency: Grey Istanbul, Turkey
Creative Directors: Engin Kafadar, Tuğbay Bilbay, Ergin Binyıldız
Art Director: Dide Hersekli
Photographer: Lindsey Hopkinson
Not sure what product, but i guess its some fabric cleaner? Nice visual, good idea. I think its a 3-step check mate move.

my MP
April 30, 2008 :
Penang CM Lim Guan Eng had a serious talk with Tony Pua during the opening session of the parliament at the parliament house in Kuala Lumpur.(from the Sun) But to me look like Mr.Lim asking him to go yamcha?
28 April 2008, was the start of the most exciting Parliamentary session in decades. With more then half the backbenchers are Oppositions(government in-waiting?) members. Dr. Wan Azizah Wan Ismail, will also be the first woman Opposition leader in our history. So cool. And enough of the first Indian speaker or first Chinese something... Cant we all just be Malaysian? First Women i understand, first Indian, first Chinese is lame. Don't you think? Enough of the racial thingy. Let us all just be Malaysians. =)

Sunday, April 27

the reason why...


Neil French for AirAsia.
...I join advertising, to see great ads like this and if possible be a part of it. Advertising is just Simply Amazing..WOW WOW WoW wOw...


...YouTube is just so cool. Video sharing is surely going to be part of future advertising medium. don't you think? Its free and if your content is good enough. People will just pass it around. like this video here my friend pass to me. Wide circulations and free. what some more??

...A Lamborghini’s is my dream car... Lamborghini Reventón (pronounced: reh-bent-ohn). The Reventón is named after a fighting bull and also means "he who is used to making things burst". Sure make my eyes burst in envy. Wikipedia here. I saw this car/jet a couple of times on magazines and the internet but this is the first time i saw it ''moving''. Simply Amazing..WOW WOW WoW wOw... Based on the Murcielago sport car, the Reventon is say to be inspire by the F-22 Raptor fighter jet. Every element remind me of the fighter jet from the solid Grey color, the whole steathly look, the arrow shape headlights, the front bonnet, the speedometer, the back and it even have a G-force meter. How cool is that? Since i don't have the cash or the talent to steal the car. Let just admire it from afar. really far. check out the video..give you the thrills just by listening to it. music to the ears.

Tuesday, April 22

A really cool outdoor ad that use the enviroment around it to tell it message.
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung


As the threat of global warming looms over our heads like a atomic bomb dropping from the sky/ a meteor falling from space. Today is World Earth Day, 22th April (wiki here). While other people and countries world over are actively doing something and taking the challenge to help stop global warming. We as Malaysian, as penduduk of this earth, what are we doing about this very serious and dangerous issue? Some stuff people are doing to help here.

This threat is very real, the world is facing a climate change crisis. Like recently in China winter during CNY? Close to our shore is flash flood in Singapore, and a while ago the devastating tsunami that cost so many innocent life. Its so real, we have to do something now. please.

Some small step like not taking plastic bag when we make a purchase if its possible to just carry it, Recycling, get yourself four bins to separate between paper, plastic, glass and aluminum would be great. local information here. Switching to energy saving product like energy saving light bulb, energy saving electronic product with the ''Energy Star'' logo and water-saving pipe or shower head are just some of the energy saving product. Use public transportation if possible =P. Try to tahan some heat by not switching on your air-con and use fan only. Any more step people?

So with some ideas i given, doing something would be nice. What did you all did for earth day? Cheers.

HappY Earth DaY 2008!!!
Make Every Day Earth Day



this is just so witty. lolx. super funny. humour appeal to the maximum.
salute to the people that came out with this advertisements.

Monday, April 21

have you ever...

too obscene?
Have you ever want something or someone so bad, that you are willing to give up everything, every single thing that meant something in your life to just have a glimpse of that something or someone? I have. I having that feeling, that urge now. But the pain is, it doesn't matter how much you give up, how much you sacrifice. It just won't happen.

An advertisement for a Chinese Restaurant.
It uses the same concept as the earlier post i posted here. I think this ad is good because it create curiosity and attract attention. Reader would surely want to know whats written and will try their best to figures this out. Readers also would most probably talk about it or tell someone about this weird looking ad. don't you think so? your opinion?

Sunday, April 20

the day i met you.

taken with Razr V3

It was a hot afternoon, sweating all over finish my athletic training. At the canteen, quenching my thirst. A girl walk pass, my eyes open wide. Cuci mata. Following the girl as she walks by (not in a hamsap way =P). It was love at first sight or maybe lust at first sight.lolx. Anyhow I needed to know the girl, started to ask around. But it seems no one seems to know. In the 21st century, no worries. Everyone was on Friendster right? So I decided to look for the girl online. I found her, my heart skip a beat. She was simply stunning or maybe very photogenic, whatever is it she amazingly beautiful. My eyes weren't bluffing in the hot afternoon and I was dead tired then. It took me some courage to send her a message, asking if I could add her. She accepted, I tried to be smooth, hehe...we traded a couple of message and I decided to take it to the next step. Act stupid and said that I don't like using Friendster, so we should meet in school. lolx. First time meeting her, my palms were sweating and I was crazily nervous. But she was nice and friendly. We talk and we talk and I got her number. Things seem to take off after that, we went out, we ate together, we watch movie, we... Chemistry seems such a wonderful subject then, everything was mix right and seems to make sense. Atoms, protons and neutrons just seems to add up....sparks fly, love explode??

Almost 3 great years were spent with you. It was a wonderful dream come true. Flying in the sky so high. Never was there a dull moment. Every moment spend with you was like a taste of heaven on earth. Every word you spoke were like words from a lip of an angel. Everything you did seemed so right. If i lacked something, you filled that void in me. It was the best time in my life, You were the best thing that happen to me that time. Life was so much more beautiful the day i met you. I thought we were forever. I wish we were forever.

But then I took you for granted, I made stupid mistakes. Thought lying to you so you won’t get jealous, was no big deal. I was dead wrong. I'm so sorry. I'm sorry i caused those tears to flow down from your cheeks , sorry was the extra breath you needed to shout at me. I'm sorry for the sleepless night I gave you. I'm sorry for the pain and hurt I cause you. I'm really really sorry. If you could cut open my heart and feel how sorry I am, you would know the pain i felt to know that i cause those things to you. I'm sorry.

The day you left me was like a knife piercing my heart, the day you told me that you gave up on us was like the knife turning 360 degree still stuck in my heart. The day you say you got a new guy was like you took my heart out and left it on the Federal Highway during rush hour. But I guess I deserve it.

You taught me how to love, you taught me to love, you taught me love, you taught me how to treat a girl, you taught me to be patience, understanding, and...everything thats good in me i owe to you,A better person after meeting you.

I can’t thank you enough for what you did. I appreciate every single second and everything else that you gave me. Thank you.

If I could change one thing in my life, if I could turn back the time. The only thing I would change is the things I did that make you give up on us.

This I promise you. If you ever need someone to whack, bite, scold, release your anger or stress. I'm here. If you ever need someone to accompany you to eat, watch a movie, study, a walk or just someone. I'm here. If you need an ear. I'm here.

never gone.

Friday, April 18

the orchid club.

orchid club
study group was quite a failure, nobody prepare. really sorry group member. 4.30pm i was off to work. reach Park Royal hotel around 5.20pm. its a 5 star hotel according to the staffs there. Brought our equipments to the orchid club where the event was held. Set up the flash did some test shot, later did some test print. the photos taken were immediately print on the spot for the event.

event banner
the event is the grand opening of the orchid club in park royal hotel. the club is like a service for guests, that offer something extraordinary. it like traders club in traders hotel? Before the event started, they let us eat the hotel buffet down stair. i was expecting some normal place or something since we working for them. But no..it was like WOw. Buffer real buffet. sotong, soft shell crab, lamb, sashimi, oysters, chocolate fondue!!!!, ais kacang, ice-cream, salad, rojak, fruits, cake.......many more. They only gave us 15minutes to eat... What a WASTE.
shashimi and oysters
After dinner the event started guest arrive, photo session start. emcee for the day Xandria Ooi. haha..i talk to her and also her mum/manager. lolx. She is so nice. Later was the arrival of the the deputy minister of tourism. young looking guy. place was fill with VIP and VVIP. from embassy, mission, modeling agency...

i drank champagne, beer, red wine, white wine, mojitos, sprite with lemon, fruit juice......
i came to drink and work...lolx


time to study?
photos and video taken with Motorola V8.
how cool is this? why don't we have ambient ads like this here? or we do?
i sure will go watch this movie lor. what about you?

Thursday, April 17

chinese eye test.

lolx. can read?

going to start studying tomorrow with my class mate. then 4.30pm going to work in KL some photography thingy.
sudden craving for McD flurry. i want ice-cream.
McD close their ice-cream machine at 2am (24hour crap)

Jonathan Cake Blowing.
seriously?
funny?
music?
drinks?
friggin siao...

Wednesday, April 16

Jonathan Goh & Maxson Birthdays

Happy 23rd Birthday Maxson. A friend that can be count on to cheer us up,when we are down. Find us, when we are lost. A smile that infect, a laughter that disturbs and craps that make your brains goes ...

Happy Birthday to our UTAR faculty of Art and Social Science Student Representative.
its been an amazing journey.
UTAR toilets still suck though.

"there are many types of ships. there are wooden ships, plastic ships and metal ships. But the best and most important is Friendship.''(got such things as plastic ships meh?)

insidious busy little small town.

7 days to final exam. I should be studying or at least arrange my notes to get ready to study. But no, paikia had other plan, he woke up at 7.50am got ready and left to KL, Ampwalk at Jalan Ampang. Studio 807 to be exact. His friend studio, had breakfast and left to Batu Arang town in Selangor for a photo walk.

Batu Arang town was a significant mining town long time ago, contributing coal for the railway systems in Peninsula Malaysia and economic in Selangor. It also produce high quality bricks. some info here.

Reach around 12pm, had a teh ping in the only kopitiam available. It was really busy with Chinese and Indians having their lunch. While having our drink we chatted with the local penduduk about the mining town. The local had a really amazing story about a flying object with red and blue light that wasn't a plane flying in the sky last weekend. a UFO maybe??

the place now, have a few military installations. So it quite weird in a way. An almost ghost town with military present?? sound fishy. Area 51?? X-files?? lolx. SME ordinance (manufacturing Arms), Tenaga Kimia (some chemical manufacturing facility) and a military research center. Sound high tech and super scary right?? with the UFO sighting from the local some more.

after the kopitiam, we when to visit the old quarters for the mining workers, a black color lake (how cool is that? its really black), an open mining area that now fill with water making it a big lake, outside of a brick factory( they were taking it down so we didn't get in.) =( and the entrance of the military installations.

the old quarters, some of them were falling apart.it was really small with only 1 room and had names of the occupant in the down too. The black lake was really scary, it had fast or big under current so its really dangerous and had weird ripple coming from the middle of it (pumping waste into it??). Open mining area was the a big lake with a path of land leading right into the middle, so we manage to walk right to the middle of the lake. Brick factory was saddening, my friend manage to take photos before this and it was really nice. but now they are tearing it down, I don't have the chance to take photos. Military installations was normal I guess, don't know what they doing inside though, it really secretive. The arms manufacturing facility had underground bunker or something I think, cause I saw shelters with ventilation systems.

after that we left for the studio, my friend taught me some really cool stuff in converting B&W photos in photoshop and I became a model again. we tried some shot with white back ground. Felt like I was doing some CK advertisement. lolx drug addict shots, with my bamboo/kayu like body.

What an exciting day. Thank God. Suppose to pick a friend up at Pudu today, but...

some photos, the rest are in my flickr

the way there
on the way...
kopitiam
the kopitiam.
quarters
the quarters...
chair
...chair
black lake
the amazing black lake...
the way into thelake
to the middle of the mining lake.
mining lake
the mining lake...

give us a chance, give me a chance show how much i love you and care...

Monday, April 14

God Branding!!!

taken from here
doubt the power logo design or branding?? not anymore. Bet all of you can recognize every logo, maybe not the first one, cause i also dunno. paiseh. anyone know what the original brand for the first logo? The visual of the typography is just too good too famous even with different letter its still so recognizable. So people do invest when you start your corporate identity design. This proof how great logo design and branding works wonders.

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
same idea different way of execution? this is without copy, using a visual headline. still prefer the one for Scott kitchen towel by JWT Malaysia, so much more visual impact. Its also more real life like you accidentally spill olive oil and use the towel to wipe, this on the other hard is done on purpose pouring olive oil on the towel. whats your thought?

My Ass is way greener. lolx. am i being thick skin and perasan?
tienseven-paikia™
to you, i miss you lots

Sunday, April 13

ADsvise.

my hope and dream spill just like that. if only...


JWT Malaysia’s print ad for Scott Kitchen Towels which clinched Best of Press.

“It's very hard to find writers who can spell or write and know their grammar.”

“Writers don't like to write anymore. It's an epidemic that's spreading big time. I'm not against visual ideas, but there are times when you can't come up with great visual ideas, and that's when you can rely on your (writing) craft.”

“You have to look beyond advertising. You can't only be challenging the other ads; basically you have to challenge all the other distractions around you like the Net.”

“At the end of every year we need to completely lose everything we've learned and change ourselves to something new that's relevant to what's around us, like Wieden+Kennedy London's credo Walk in Stupid. If you come to the office already knowing what you have to do and how to solve a problem, you won't do anything new. We need to look at things in a fresh way.

Secondly, we should never, as a community, be easily satisfied with anything that we do. That's when we really start creating something which are new and fresh.”

talks taken from the recently concluded Asia-Pacific Advertising Festival (AdFest). Malaysian Ad agency was back in golden form. Bagging 4 gold, 7 silvers and 10 bronzes. Full Story here.

it's a small world after all. =P

Discovery Channel finally decided to change their old and weird looking globe logo. Comes with a new tag line too ''the world is just awesome''. I like the style of the new typo, it give such a modern, futuristic look. But the R and Y like got something not right there, don't know how to explain. The new Globe also looks better, but i dont really fancy the globe being place there though, off center don't work for me. just my 1cent. Now that the place the globe together with the D, i guess they can just use the D for branding. rite?

haha..but Yellow Box still rocks for me

''the world is just awesome''
discover me, discover you

what...

if
what if I look like this? lolx
nikon 85mm 1.8

if each day, I love you more
if each hour, I miss you more
if you think long and hard, would it matter?
if you decided, would I matter?
if the time was right, would I be there?
if I look, would I still see?
if I listen, would I still hear?
if I touch, would I still feel?
if you only knew...
if suddenly...

jolin
a friend. a dancer.
people study lor.. exam coming.

Saturday, April 12

in the dark.

I wanna know
Joe
I wanna know what do you want
So I can be all that and more
I'd like to know what makes you cry
So I can be the one who always makes you smile

Girl he never understood what you were worth
And he never took the time to make it work
Baby I'm the type of man to show concern
Anyway that I can please you let me learn

So I wanna know I wanna know what do you want
So I can be all that and more
I'd like to know what makes you cry
So I can be the one who always makes you smile

Tell me what I gotta do to please you
Baby anything you say I'll do
Cuz I only wanna make you happy
From the bottom of my heart it's true

Tell me what I gotta do to please you
Baby anything you say I'll do
Cuz I only wanna make you happy
From the bottom of my heart it's true

I wish that I could take a journey through your mind
And try to find emotions that you always try to hide
I do believe that there's a love you wanna share
I'll take good care of you lady have no fear
So I wanna know

Friday, April 11

walking from the past , running to the future

growing up

weicheng
stevenchen. Kodak B&W 400. Nikon50mm 1.4

in a blink of an eyes, things change, people grow up, feeling change, people move on. have you ever notice we get caught up with so many things in life, we missed those important moments that we never knew about it until it past. how many wonderful fulfilling moments have you miss? because you were occupied with things of this world that may or may not bring any benefit to you or the people around you. I am guilty of missing many moments in life. So people, slow down, smell the flowers, hear the breeze, taste the food and see God wonderful creation. hear when you listening and look when you seeing.

people please appreciate the people around you, the time given to you. things don't last forever. this I constantly have to keep in mind, I do lose touch sometimes.

today is the last day of class, next week is study week, and the next final exam. this is just to fast. I don't even know what i have been studying this 14 weeks. =(

to my friends that going back hometown, safe trip back. study yea..exam coming. =P

to you, I'm going to miss you lots. can I? don't watch so much TV. exam exam exam

ChuGin 21st Birthday

to a great and wonderful leng lui friend that was always there.
hope you have a out of this world birthday celebration. thanks for the drink.
you were there when i was in the dark, you were there when i was in the light.
life without you will be hot, assignment without you will not be done, university without you will be too big, mamak without you more food for me, all in all. we need you lar.
Enjoy this day. you are getting old.

chill k. sometime guy are not that sensitive to girls needs, but that doesn't mean we don't love our girlfriend.
we just show our love in other ways.
we are learning all the time. so cut him some slack and help him.
lolx.

Wednesday, April 9

the beautiful game indoor.

Futsal. Its name is derived from the Portuguese futebol de salão and the Spanish fútbol sala/de salón, which can be translated as 'indoor football'. Futsal is played with a smaller ball with less bounce than a football. The emphasis is on improvisation, creativity and technique. taken from wikipedia. a Malaysian futsal website.

after stressing, rushing, sleepless night, head banging, a whole lot of coke and so on... for assignment.

a game of futsal fix everything. stevenchen is planning to form a futsal team among our friends. really looking forward to it. even though i kinda bad at this game. i wanna learn and play. teach me. =P

anyway Liverpool Fc just rock Arsenal this morning. Chelsea you are next.

down the drain.

"its too late to apologize! Why didn't u treasure the moment when you're having it?"

did i not treasure it?
did i not try my best to change?
did i not ask you to wait?

it's hurt. I'm wrong.
you shouldn't be in this situation.
i don't want to stop loving you.

what i got to do to make you love me? what i got to do to make you care?

i wish, i hope, i dream, i pray
that we could be together someday...
Maybe if i could make you see

that we two could last forever...

Philips Genie



3 print advertisement for a family.
Each ads have different target audience. ''the wife'' is for husband, "the husband" for wife and "the kid" for parent. Even though target audience are different the message and idea is still the same, that Genie bulb is the right one for everyone. The copy could be shorter. I realize that the first part of the copy is repeating the visual of the ad.

print advertisement.
This is my favorite, Its a simple yet direct and indirect ad. complicated? haha...its Direct in telling the target audience that Genie is a bright light and Indirectly saying that other brands of light are dim/not as bright as Genie. The difference is white part is lighted up by Genie, the rest of the newspaper by Brand X light bulb. Get it? So this is comparison ad that don't put X brand in it.

transit station ads
The above ad will be place in bus stop, train stop, airport and so on. Its an eye test. the area where the ad will be place will be slightly dimmer, so that it will be quite hard to read the bottom copy, that ask you to change your light bulb to Genie. A simple and straight forward ad that uses curiously of target audience. That a secret in the ad, can you find it? =P

outdoor
An outdoor ad place in front of a beautiful lighted area like KLCC or Kek Lok Sis in Pinang. Its uses the beautiful light to pass the message that Philips light the world around you.

advertisement for Philips Genie light bulb. Creative strategy for advertising assignment
art direction: Joshua Chung, Chai Yen
Copywriter: Me

Big Idea: Genie is the Right Bulb


so what do you people think? will sell? idea? copy? creativity??
comments is highly appreciated.
thank you.