Philips Genie

3 print advertisement for a family.

Each ads have different target audience. ''the wife'' is for husband, "the husband" for wife and "the kid" for parent. Even though target audience are different the message and idea is still the same, that Genie bulb is the right one for everyone. The copy could be shorter. I realize that the first part of the copy is repeating the visual of the ad.

print advertisement.

This is my favorite, Its a simple yet direct and indirect ad. complicated? haha...its Direct in telling the target audience that Genie is a bright light and Indirectly saying that other brands of light are dim/not as bright as Genie. The difference is white part is lighted up by Genie, the rest of the newspaper by Brand X light bulb. Get it? So this is comparison ad that don't put X brand in it.

transit station ads

The above ad will be place in bus stop, train stop, airport and so on. Its an eye test. the area where the ad will be place will be slightly dimmer, so that it will be quite hard to read the bottom copy, that ask you to change your light bulb to Genie. A simple and straight forward ad that uses curiously of target audience. That a secret in the ad, can you find it? =P

outdoor

An outdoor ad place in front of a beautiful lighted area like KLCC or Kek Lok Sis in Pinang. Its uses the beautiful light to pass the message that Philips light the world around you.

advertisement for Philips Genie light bulb. Creative strategy for advertising assignment
art direction: Joshua Chung, Chai Yen
Copywriter: Me

Big Idea: Genie is the Right Bulb

so what do you people think? will sell? idea? copy? creativity??
comments is highly appreciated.
thank you.