Not so sexy ler...today i help record the ''Lovemark" workshop. Its a 2-day training session for creatives, planners and suits for the agency i interning in. Whats the first thing i learn today. Its don't strive to be a success, but strive to be of value... understand?
Lovemarks what and why...
Lovemarks what and why...
- Brands are built on Respect. Lovemarks are built on Love and Respect
- Brands create loyalty for a reason. Lovemarks create Loyalty Beyond Reason.
- Brands are owned by managers, marketers and shareholders. Lovemarks are owned by the people who love them.
- Brands drive solid performance. Lovemarks ignite performance, share, intention, margin and return.
- Great brands are Irreplaceable. Lovemarks are Irresistible.
0 *inspire me*:
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