Started my classes this week, this semester i only have one subject which is Integrated Marketing Communications(IMC) and also my Final Year Project(FYP) a thesis.
IMC a text book definition - A concept of marketing communication planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines. (Belch & Belch)
my simple understanding for now of IMC is - Making sure every communications from a organizations/brand is saying the same thing or is consistent, so that communications use are more efficient and cost-saving.
My FYP thesis is due next year, but have to start doing now. Still thinking of what topic i should do. For now is toward Viral Advertising and Social Media, but those topic are broad. Need to narrow it down so research will be easier. Any suggestion what i should research on about that 2 topics?
Not been updating recently cause of overloaded thoughts, too many things running through my small little brain.
some question i can't answer in writing, but want you to think about.
1. Why is our Prime Minister is stepping down? earlier i said is crossing-over is unethical cause the people voted when the person was under that particular political party. This is lagi unethical...it's a five year term, this is not even a year yet.
2. What judicial reform? when the new Chief Justice of Malaysia have political affliations and business connections. Can he still be unbias?
3. Why Blogger Syed Azidi Syed Abdul Aziz who was arrested on Sept 17 for posting allegedly seditious material(campaign to fly the Malaysian flag upside down) in his blog kickdefella had his bail extended to Nov 21?
4. Why MP Teresa Kok is still harass by some people, when she is cleared from any wrong doing? Why is a major newspaper encouraging and suggesting violence against a MP. Read about it here.
5. Why is Hindraf banned?
6. Why are we buying such expensive helicopter, when there is cheaper alternative? news here
7. Why is this allegations not making front page news and the goverment is not doing anything yet to investigate?
I guess what they say is true, ignorant is bliss. But this is our beloved country Malaysia, we must know. Memang Malaysia Boleh, Apa pun boleh...
0 *inspire me*:
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