JWT Malaysia’s print ad for Scott Kitchen Towels which clinched Best of Press.
“It's very hard to find writers who can spell or write and know their grammar.”
“Writers don't like to write anymore. It's an epidemic that's spreading big time. I'm not against visual ideas, but there are times when you can't come up with great visual ideas, and that's when you can rely on your (writing) craft.”
“You have to look beyond advertising. You can't only be challenging the other ads; basically you have to challenge all the other distractions around you like the Net.”
“At the end of every year we need to completely lose everything we've learned and change ourselves to something new that's relevant to what's around us, like Wieden+Kennedy London's credo Walk in Stupid. If you come to the office already knowing what you have to do and how to solve a problem, you won't do anything new. We need to look at things in a fresh way.
Secondly, we should never, as a community, be easily satisfied with anything that we do. That's when we really start creating something which are new and fresh.”
talks taken from the recently concluded Asia-Pacific Advertising Festival (AdFest). Malaysian Ad agency was back in golden form. Bagging 4 gold, 7 silvers and 10 bronzes. Full Story here.
2 *inspire me*:
I like this ads,nice post :)
hehe..award winning ad of cause nice ler..haha..thanks for reading. hope it helps you in a way.
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