1/2 way.

Half way through my internship, i think. Enjoying myself with the work and of cause the play. Learning lots, partying quite a lot too..hehe. My bosses RoCks!!! They so nice, even though i get scold sometime but they still the best, they always make sure i learn something. Getting quite bored with the food around my work place though. haha..thats remind me, i want my ''Malaysian FOod" i don't want to go try other cuisines. I form a new metaphor today, i think its call a metaphor. You know when you see something the first time and its like WTF..so cacat, but after a while it become more and more pretty or yeng? i call that like a Vios. haha...the new Vios...

The water in the money collection boxes gets closer to the young boy more money is dropped into the container.
Advertising Agency: TBWA\Singapore

Superb execution of a great idea in my opinion, but maybe a bit more information on what the campaign about, whats unicef doing or even a website would have been better. Still i think it would bring the $$$ in, I'm sure everyone don't mind parting with their changes for a good cause. An almost similar idea but not here.

To demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird’s-eye view of Hong Kong highway jam-packed with stationary traffic. The moving handrails then acted as a fast lane with a steady flow of little yellow DHL vans racing past.
Advertising Agency: Ogilvy & Mather, Hong Kong

The execution could have been better i guess, look kinda mess up/clutter. Maybe bigger cars, less lanes, i dunno lar =P The idea is brilliant though, the message is in your face. We are fast.