in the dark.

I wanna know

Joe

I wanna know what do you want

So I can be all that and more

I'd like to know what makes you cry

So I can be the one who always makes you smile

Girl he never understood what you were worth

And he never took the time to make it work

Baby I'm the type of man to show concern

Anyway that I can please you let me learn

So I wanna know I wanna know what do you want

So I can be all that and more

I'd like to know what makes you cry

So I can be the one who always makes you smile

Tell me what I gotta do to please you

Baby anything you say I'll do

Cuz I only wanna make you happy

From the bottom of my heart it's true

Tell me what I gotta do to please you

Baby anything you say I'll do

Cuz I only wanna make you happy

From the bottom of my heart it's true

I wish that I could take a journey through your mind

And try to find emotions that you always try to hide

I do believe that there's a love you wanna share

I'll take good care of you lady have no fear

So I wanna know

walking from the past , running to the future

growing up

stevenchen. Kodak B&W 400. Nikon50mm 1.4

in a blink of an eyes, things change, people grow up, feeling change, people move on. have you ever notice we get caught up with so many things in life, we missed those important moments that we never knew about it until it past. how many wonderful fulfilling moments have you miss? because you were occupied with things of this world that may or may not bring any benefit to you or the people around you. I am guilty of missing many moments in life. So people, slow down, smell the flowers, hear the breeze, taste the food and see God wonderful creation. hear when you listening and look when you seeing.

people please appreciate the people around you, the time given to you. things don't last forever. this I constantly have to keep in mind, I do lose touch sometimes.

today is the last day of class, next week is study week, and the next final exam. this is just to fast. I don't even know what i have been studying this 14 weeks. =(

to my friends that going back hometown, safe trip back. study yea..exam coming. =P

to you, I'm going to miss you lots. can I? don't watch so much TV. exam exam exam

ChuGin 21st Birthday

to a great and wonderful leng lui friend that was always there.

hope you have a out of this world birthday celebration. thanks for the drink.
you were there when i was in the dark, you were there when i was in the light.
life without you will be hot, assignment without you will not be done, university without you will be too big, mamak without you more food for me, all in all. we need you lar.
Enjoy this day. you are getting old.

chill k. sometime guy are not that sensitive to girls needs, but that doesn't mean we don't love our girlfriend.
we just show our love in other ways.
we are learning all the time. so cut him some slack and help him.
lolx.

the beautiful game indoor.

Futsal. Its name is derived from the Portuguese futebol de salão and the Spanish fútbol sala/de salón, which can be translated as 'indoor football'. Futsal is played with a smaller ball with less bounce than a football. The emphasis is on improvisation, creativity and technique. taken from wikipedia. a Malaysian futsal website.

skills

after stressing, rushing, sleepless night, head banging, a whole lot of coke and so on... for assignment.

a game of futsal fix everything. stevenchen is planning to form a futsal team among our friends. really looking forward to it. even though i kinda bad at this game. i wanna learn and play. teach me. =P

anyway Liverpool Fc just rock Arsenal this morning. Chelsea you are next.

down the drain.

"its too late to apologize! Why didn't u treasure the moment when you're having it?"

did i not treasure it?
did i not try my best to change?
did i not ask you to wait?

it's hurt. I'm wrong.
you shouldn't be in this situation.
i don't want to stop loving you.

what i got to do to make you love me? what i got to do to make you care?

i wish, i hope, i dream, i pray
that we could be together someday...
Maybe if i could make you see
that we two could last forever...

Philips Genie

3 print advertisement for a family.

Each ads have different target audience. ''the wife'' is for husband, "the husband" for wife and "the kid" for parent. Even though target audience are different the message and idea is still the same, that Genie bulb is the right one for everyone. The copy could be shorter. I realize that the first part of the copy is repeating the visual of the ad.

print advertisement.

This is my favorite, Its a simple yet direct and indirect ad. complicated? haha...its Direct in telling the target audience that Genie is a bright light and Indirectly saying that other brands of light are dim/not as bright as Genie. The difference is white part is lighted up by Genie, the rest of the newspaper by Brand X light bulb. Get it? So this is comparison ad that don't put X brand in it.

transit station ads

The above ad will be place in bus stop, train stop, airport and so on. Its an eye test. the area where the ad will be place will be slightly dimmer, so that it will be quite hard to read the bottom copy, that ask you to change your light bulb to Genie. A simple and straight forward ad that uses curiously of target audience. That a secret in the ad, can you find it? =P

outdoor

An outdoor ad place in front of a beautiful lighted area like KLCC or Kek Lok Sis in Pinang. Its uses the beautiful light to pass the message that Philips light the world around you.

advertisement for Philips Genie light bulb. Creative strategy for advertising assignment
art direction: Joshua Chung, Chai Yen
Copywriter: Me

Big Idea: Genie is the Right Bulb

so what do you people think? will sell? idea? copy? creativity??
comments is highly appreciated.
thank you.

AWAKE

Joby Harold’s debut feature, AWAKE, is an unsettling thriller that highlights a deeply troubling medical problem. "Anesthetic awareness" is a rare but dangerously prevalent condition that affects nearly 30,000 individuals a year, in which patients who have been put under anesthesia before surgery remain paralyzed while still being aware of their present situation. AWAKE tells the story of Clayton Beresford Jr. (Hayden Christensen), a successful young businessman who lives under the roof of his overbearing mother, Lilith (Lena Olin). Afraid to expose his engagement to Lilith’s beautiful assistant, Sam Lockwood (Jessica Alba), Clayton decides to do so when he realizes that, thanks to a rare heart condition, he might not live much longer. His best friend and personal surgeon, Jack Harper (Terrence Howard), supports his decision to take the plunge, and also advises him to get a much-needed heart transplant as soon as a donor is found. After he marries Sam, a donor arrives, but when Clayton is put under to receive the complicated surgery, he is shocked to discover that he’s still cognizant of everything that is happening to him. As he fights through the pain to hear the doctors' voices, the more he learns about his best friend and his new wife, adding further trauma to an already horrendous situation. AWAKE is a tense journey through the mind of an innocent man who's on the verge of losing his lease on life.

The movie was pretty good. the company was greater. It had lots of twists and turns. i was left dumbfounded at one point. i wasn't left disappointed this time. It was worth the whole RM9. The ending was great. I highly recommend it. but its kinda short though.

"The players may have changed, but the game is still the same."

heritage row

Waiting for someone like you, beauty and hotness so highly rated. every second is highly anticipated.
A glimpse of you, with the jacket off. a breathless moments frozen in time, stunned by the sexiness.
A beep on my phone, a message from you. a smile on my face.
Tugging of my shirt , my heart skip a beat. wondering where you taking me.
Holding of hands, a moment I wish could last longer, a moment that I wish could be repeated.
Head spinning, I wish I could have stop it and not let you feel the dizziness.
A minute of madness, a moment madness. nothing much.
Sleeping so innocently, a time of peace and happiness in my heart.
A night of dream and hope. in the end it was a just dream. nothing more nothing less.

Smoking isn't just suicide, its murder.
the smoke look like a plastic bag over the child head. great visual.
Agency: DRAFT FCB + IDB
Creative Director: Rodrigo Gómez
Art Director / Illustrator: Paulino Caffarena
Copywriter: Gustavo Hernandez

Qing Ming 清明节

burning offering.

Qing Ming清明節, which means clear and bright in Chinese, falls on April 5th this year. For the Chinese, it is a day to remember and honor one's ancestors at the grave. Young and old will join to offer prayer to the ancestors, tombs are clean and food, tea, win, tiger, guiness are offer. stuff like bank notes, check book, passport and others are also burn so that it can get to the other side.

i visited my grandpa grave at Semenyih Memorial Park last Sunday. woke up around 6am, continue my sleep till we reach the place. place was jam up with a lot of people also visiting their dearly departed, according to my grandma Sunday was suppose to be a very good day to come, so i guess that why the jam. couldn't find the grave site, so paiseh wei. i think that why we pay so much to Nirvana, they offering really good service, they personally escorted us to the grave and also prepare big umbrella for us. left around 1pm.

my grandpa was a great man, he thought me many things. he also let me drink beer when i was young. lolx.
i miss you.

stairway to heaven. nope

birth is the beginning and death is the destination.
life is a journey, a sacred journey to everlasting.

an empress and a warrior, a boy and two girls.

yaawn.....at least i learn something.
Malay, Indian, Chinese and Dan Lain-Lain. why must differentiate ler..dont we breath the same air and drink the same water??
if you don't dream, how to fulfill your dream ler?

why do you have say things, when you don't mean it?
why do you promise things, when you have no intention to fulfill it?

why do you act like a cold heartless person, when you wasn't one?
why did i actually care?

met up with my bosses for internship next semester today, while waiting for my friend interview at the same place. they are really nice people. weeeeeeee... =P
you know what?? the office I'm interning have free beer. FREE BEER. but my boss advice me not to drink in the morning lor...

The beauty of babe, Is not in the different clothes she wears everyday, the slippage top, the micro mini skirt.
The figure that she has, the smell, the soft touch, kissable lips, dramatic eyelashes, sexy voice,
Or the way her wavy hair piao piao or get wet in the rain.
The beauty of babe must be seen in her eyes, sparkling eyes
Because that is the doorway to her heart, true beauty that reflects her heart.
one of the most beautiful sight, the sight of you.

miss you, miss today.
physical beauty is just temporary, but inner beauty lasts a lifetime.