A really cool outdoor ad that use the enviroment around it to tell it message.

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung

As the threat of global warming looms over our heads like a atomic bomb dropping from the sky/ a meteor falling from space. Today is World Earth Day, 22th April (wiki here). While other people and countries world over are actively doing something and taking the challenge to help stop global warming. We as Malaysian, as penduduk of this earth, what are we doing about this very serious and dangerous issue? Some stuff people are doing to help here.

This threat is very real, the world is facing a climate change crisis. Like recently in China winter during CNY? Close to our shore is flash flood in Singapore, and a while ago the devastating tsunami that cost so many innocent life. Its so real, we have to do something now. please.

Some small step like not taking plastic bag when we make a purchase if its possible to just carry it, Recycling, get yourself four bins to separate between paper, plastic, glass and aluminum would be great. local information here. Switching to energy saving product like energy saving light bulb, energy saving electronic product with the ''Energy Star'' logo and water-saving pipe or shower head are just some of the energy saving product. Use public transportation if possible =P. Try to tahan some heat by not switching on your air-con and use fan only. Any more step people?

So with some ideas i given, doing something would be nice. What did you all did for earth day? Cheers.

HappY Earth DaY 2008!!!

this is just so witty. lolx. super funny. humour appeal to the maximum.
salute to the people that came out with this advertisements.