Yasmin Ahmad.

She was naturalborn story teller that was true to her heart. Her movies are mostly inspired by her own life. She died 2 nights ago after collapsing during a presatation at Sri Pentas. It's a great loss.
I remember the one and only time that i met her at a drama presentation at Central Market@Annexe, you could feel the warmth and friendliness she radiates. Always had a dream to work with her on an Advertisment. Guess it shall remained a dream. Her works will always be a inspriration to me.

A Towering Malaysian she was. God bless her soul.

Some of my favorite works from her below
tear stream down my eyes went i watch it, maybe because of her passing too...






Her sudden death is a great loss to us all. We miss you dearly.

if only you know how much.

A new Chapter...

Started my classes this week, this semester i only have one subject which is Integrated Marketing Communications(IMC) and also my Final Year Project(FYP) a thesis.

IMC a text book definition - A concept of marketing communication planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines. (Belch & Belch)
my simple understanding for now of IMC is - Making sure every communications from a organizations/brand is saying the same thing or is consistent, so that communications use are more efficient and cost-saving.

My FYP thesis is due next year, but have to start doing now. Still thinking of what topic i should do. For now is toward Viral Advertising and Social Media, but those topic are broad. Need to narrow it down so research will be easier. Any suggestion what i should research on about that 2 topics?

Super cool effects and catchy audio. A beer thats about winning and not about sharing. (beer is always enjoy with friends unless you are a Alcholholic. =P so i dont see the point of promoting sharing)

Not been updating recently cause of overloaded thoughts, too many things running through my small little brain.
some question i can't answer in writing, but want you to think about.

1. Why is our Prime Minister is stepping down? earlier i said is crossing-over is unethical cause the people voted when the person was under that particular political party. This is lagi unethical...it's a five year term, this is not even a year yet.

2. What judicial reform? when the new Chief Justice of Malaysia have political affliations and business connections. Can he still be unbias?

3. Why Blogger Syed Azidi Syed Abdul Aziz who was arrested on Sept 17 for posting allegedly seditious material(campaign to fly the Malaysian flag upside down) in his blog kickdefella had his bail extended to Nov 21?

4. Why MP Teresa Kok is still harass by some people, when she is cleared from any wrong doing? Why is a major newspaper encouraging and suggesting violence against a MP. Read about it here.

5. Why is Hindraf banned?

6. Why are we buying such expensive helicopter, when there is cheaper alternative? news here

7. Why is this allegations not making front page news and the goverment is not doing anything yet to investigate?

I guess what they say is true, ignorant is bliss. But this is our beloved country Malaysia, we must know. Memang Malaysia Boleh, Apa pun boleh...

KL train station 2008. Fuji Neopan 400 Film

be the change we want to see in the world. be the light and salt.

all roads leads to Mekkah...

if you don't go the wrong direction... a random saying for a random friend. Mr Neal.
For Ah Wen...Starr-dom.. - an online clothes store that bring life's to your wardrobe with minimum price. the best thing its for both guys and girls. Check it out...

Today is the end of my internship officially, cause i will still be going back there next week to finish some stuff. Now its time to get some rest, after that slog it out and churn out a 20+ page final report, to show the university the work i done and what i have learn from the internship. Its kinda stupid the way the uni is evaluating the internship, its 60% for final report and 40% evaluation by your bosses. Meaning if you darn good at crapping in your final report, you most probably still can get really good marks even if you suck at work.

I'm really really going to miss the place, the people there are simply amazing to work and hang out with. They treat work really seriously and the same goes with play...hehe. This short and sweet journey in Saatchi & Saatchi Malaysia have taught me so much about advertising and also working life. I have grown and matured so much there. Can never thank them enough for this great oppurnity to intern there. Memory i will cherish forever. Lesson i will remember forever. My lovemark is Saatchi & Saatchi Malaysia.

They carry their bags to school, back home, and then to school again. Heavier and heavier, until it becomes too heavy to move.

8 Ways to Lighten the School Bag, part 2 of The Curious Residency at KLPac. Part 1 was After Ours by the way. Was there today,as usual great script, excellent directing and awesome acting. The play take a humourous look at our beloved country and it's education system.

The story starts with parents and teachers meeting up to dicuss about a fight in school between thier childrens, Brana, Shirin and Kelvin. It take you through a investigation as they uncover details of why the fight happpened. Bringing you through Moral lesson/Ugama class, History, Pedidikan Jasmani, Chemistry , English literature and so on...to discover why...
Read Lordson review here.

painting the school.

you get an A because you want to, I get an A because people want me to, if he get an A people think the exam paper was leak...so whats you education?

HP logo redesign.

Doesnt it look like something like the Superhero cartoon "The Incredibles"? The HP now has some funky glowing bevel to it, really superhero like. For me it dont look like a computer brand anymore, look like some icon you seen on a MAC. Prefer the well recognized previous logo anytime.
Your thoughts?

a girl like you is impossible to find...

Introducing canned Malaysian...

...only for a limited period only(rush hour). Actually its been here for awhile, its called the Malaysian Public Transportation. Today I decided to take the LRT to KLCC in the morning to avoid the traffic jam. I was like at the Taman Bahagia Station at 7.15 am, and boarded the train. It was already almost full, thank goodness i boarded at Taman Bahagia because the next station, Crap...there was lines of people to get in the train, that is when I started to feel like canned tuna. People was just forcing themselves into the train, i didn't have to hold on anything, because i couldn't move anyway. =P Another thing is the train was especially quiet, i thought Malaysian were one of the friendliest people around?? I could even hear music from the person MP3 player few feet away from me.

Thanks goodess our beloved Prime Minister of Malaysia recently decided to try it out first hand, how it feel like using the superbly flawed and over crowded public transportation. So now, he is force to do something about it, cause he just open a can of worms. If he dont improve it soon, its going to be bad for his PR, which by the way been going down the drain...with the rain water...
Today is also the last day of the ''lovemarks'' training. It was really an eye blowing(because some of the things they did with lovemarks brands was crazy), mind opening(I learned to see things in a different light) session. I learned so much about brands and how to understand people(consumer), but now comes the hard part putting it into practice and remembering it... Thank You Saatchi, you are my Lovemark.

Dreams dont retire...

lovebite...

Not so sexy ler...today i help record the ''Lovemark" workshop. Its a 2-day training session for creatives, planners and suits for the agency i interning in. Whats the first thing i learn today. Its don't strive to be a success, but strive to be of value... understand?

Lovemarks what and why...

• Brands are built on Respect. Lovemarks are built on Love and Respect
• Brands create loyalty for a reason. Lovemarks create Loyalty Beyond Reason.
• Brands are owned by managers, marketers and shareholders. Lovemarks are owned by the people who love them.
• Brands drive solid performance. Lovemarks ignite performance, share, intention, margin and return.
• Great brands are Irreplaceable. Lovemarks are Irresistible.

haha...again..will update the post next time. Really sorry for all the half written post. i just feel like writing something but at the sametime don't feel like writting. So its To Be Continue...

sweet shit.

internship is ending soon, final report due after the soon. i think i learn much more about advertising during my almost 3 months internship than 2 years plus in the university. I learn a lot about advertising rules and mass comm theories in uni but nothing compare to real life experiences in an ad agency. So please choose wisely when applying for internship, choose a company that you think which give you the best training. Don't settle for second best. To tell you the truth I was darn fortunate to get into the agency i am interning now, cant thank them enough for giving me this opportunity to learn and build friendship with amazing people. Thank you.

This few week was really happening for me, been meeting up with friend that i never seen for awhile now. Watch short+ sweet Malaysia 2008 at KLPAC...it was Awesome. Watch movies like 4BIA, its the funniest Thai horror movie i seen....aik aik aikkkk........... Today was Penelope, fairy tale+modern+love story kinda movie... typical should bring your gf and watch...haha...thanks to my friend sweet sweet i get to watch the premiere. First movie premiere i been lor...katak di bawah tempurong. Thanks
in your face...

will be darn cool lor...if you could feel the crack on the glass.
Agency: Publicis, Frankfurt

still on my brain, always in my heart...cos i heart you (i need to learn geography)

a boring curtain raiser...

darn lucky not to see red...

Man Utd have won the first silverware of the new season, picking up the FA Community Shield at Wembley after beating Portsmouth 3-1 on penalties. Awful penalty misses from Lassana Diarra, Arnold Mvuemba and Glen Johnson ensured United won the trophy in an anti climax ending. I expected better...

As the 2008/09 season draws ever closer, i still miss you.... =P

Orea Elevator...

Agency: Draft FCB, New York
Chief Creative Officer: Chris Becker
Executive Creative Director: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
this is so cute...how come with don't see execution like this in Malaysia??
watch how it works here.

am i being a bastard for not helping a friend, because the friend can't seems to remember me, can't seem to do anything she said... ???

Dilemma...

eight weeks into my internship... Advertising isn't everything i have imagine, maybe i had a really high expectations or maybe i am in the wrong line again. But studying advertising was the only time i felt happy studying, happy doing assignments. Its a dream come true for me to have my internship in the current company. But maybe this is just an internship, so i may have not experience what advertising is really all about. Its fun and working is great, but it feel as in something is missing. Maybe i should try event management or maybe PR...i dunno... lost again =P

Last weekend was really great, very contrasting. Drinking Friday, Partying Saturday, and a Butoh dance on Sunday. Will blog about it soon, when i am in the mood..hehe...

An ad i found online recently. forgotten which agency did it. But the idea and execution is darn good. Simple and straight forward. iLike.
TITLE: Trolley
CLIENT: Feed SA
MEDIUM: Ambient
EXECUTIVE CREATIVE DIRECTOR: Damon Stapleton
CREATIVE DIRECTOR: Adam Weber / Hennie Stander
COPYWRITER: Dan Parmenter
ART DIRECTOR: Wihan Meerholz
PHOTOGRAPHER: Seppi Hochfellner

feeling something again... a feeling i have not felt for a very l o n g time. can it be true?

Happy Birthday to Seng Kuan and Tien How. May your Dreams come true... Cheers.

picture of them suppose to be here.

.

1/2 way.

Half way through my internship, i think. Enjoying myself with the work and of cause the play. Learning lots, partying quite a lot too..hehe. My bosses RoCks!!! They so nice, even though i get scold sometime but they still the best, they always make sure i learn something. Getting quite bored with the food around my work place though. haha..thats remind me, i want my ''Malaysian FOod" i don't want to go try other cuisines. I form a new metaphor today, i think its call a metaphor. You know when you see something the first time and its like WTF..so cacat, but after a while it become more and more pretty or yeng? i call that like a Vios. haha...the new Vios...

The water in the money collection boxes gets closer to the young boy more money is dropped into the container.
Advertising Agency: TBWA\Singapore

Superb execution of a great idea in my opinion, but maybe a bit more information on what the campaign about, whats unicef doing or even a website would have been better. Still i think it would bring the $$$ in, I'm sure everyone don't mind parting with their changes for a good cause. An almost similar idea but not here.

To demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird’s-eye view of Hong Kong highway jam-packed with stationary traffic. The moving handrails then acted as a fast lane with a steady flow of little yellow DHL vans racing past.
Advertising Agency: Ogilvy & Mather, Hong Kong

The execution could have been better i guess, look kinda mess up/clutter. Maybe bigger cars, less lanes, i dunno lar =P The idea is brilliant though, the message is in your face. We are fast.

everyday...

Agency: DDB, South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart

I'm keeping myself busy, to feel happy. how freaking sad is that...

everyday i wish you would pick up your Telekom and call me.
everyday i wait for your message from your Samsung.
everyday i dream that thing will be like last time, a dream come true.
everyday i hope to catch a glimpse of you, a shadow would be enough.
everyday i long to hold you with my arm, feeling you close to my heart.
everyday i close my eyes i see your smile in my imagination, your big eyes looking at me.
everyday i want to be like an Eskimo, rubbing our nose together.
everyday my heart breaks, to know you not around anymore.
everyday is yesterday.

Your fingertips across my skin
The palm trees swaying in the wind
Images
You sang me Spanish lullabies
The sweetest sadness in your eyes
Clever trick

Well I never want to see you unhappy
I thought you'd want the same for me

Goodbye, my almost lover
Goodbye, my hopeless dream
I'm trying not to think about you
Can't you just let me be?
So long, my luckless romance
My back is turned on you
Should've known you'd bring me heartache
Almost lovers always do

We walked along a crowded street
You took my hand and danced with me
Images
And when you left, you kissed my lips
You told me you would never, never forget
These images

Well I never want to see you unhappy
I thought you'd want the same for me

I cannot go to the ocean
I cannot drive the streets at night
I cannot wake up in the morning
Without you on my mind
So you're gone and I'm haunted
And I bet you are just fine

Did I make it that
Easy to walk right in and out
Of my life?

Hey Unimates, we are one month into out internship. time to go party, the one we talk about before we started our internship. Clubbing? Rock Climbing?

Thank you...

Advertlets for the cool party and d'lish for the delicious food especially the Salmon Sandwich...

the entrance.

lets go green.

cupcakes anyone?

marshmallows weeeee...

lets trim the grass and eat.

this is fun...

Been busy with my internship lately..so can't blog that often anymore. So people please bear with me for the unupdated blog for this internship period. Today i finally get to write a Job Write, its like a brief from the suits side for the creative team to tell them whats up and what next. Even though it was a really short and simple Job Write i feel almost a little tiny bit like an AE.

The city's first all-day creative arts festival is here!!! KLue Urbanscapes 2008, Lets go and get creative and crazyy. PArtAy People....lolx.. I'm going. Anyone else???

Crossborders@Laundry@TheCurve - June 26!
Altered Frequency, Bau, and Abuse the Youth (Thai Rock band)
I most probably go for this too, come come and rock yourself silly.

I believe in Advertising.

Advertising Agency: TBWA\PARIS, France
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Art Director: Cyril Drouot
Copywriter: Alban Galle
Photographer: Dimitri Daniloff
Account Supervisor: Laurence Dupas-Gelin

ooopss..unbelievable.

my freaking WEEKEND

Heineken, Pool, Guinness Surger, Market Place, Petaling Street, Lost a closer and dearest friendship, Football, Ken3, 7atenin9, Poppy, Police asking us to stop over and threatening to bring me to balai(i don have IC), and Mohsin...My weekend in a sentence.

Its Sunday i hope it doesn't end.
%^$@#$%^&$&

a lame teaser, i think. so lame you want to know why. haha

you get, what you give.

PAIN.

An amazing pain killer, if they only had one for the heart.

Pain is part of the body's defense system, triggering a reflex reaction to retract from a painful stimulus, and helps adjust behavior to increase avoidance of that particular harmful situation in the future.

Mine didn't trigger the reflex reaction fast enough, its been 8 months. Its still $%#@!@# PAIN. I really never thought it would happen again, i mean not so soon. Its been the second time, it turn out to be a lie, for someone that hate untrustworthy people, to be so fickle(nicer word to say lying) its just sad. Lying straight in my face, whats the point? Whats with bringing them for trips anyway??

All the best anyway.
i would have cross the hottest desert, swim the widest river, climb the highest mountain, dive the deepest sea for YOU.

"If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time." - David Ogilvy-

think when you thinking...

however much we would like advertising to be a science-because life would be simpler that way-the fact is that it is not. It is a subtle, ever changing art, defying formularization, flowering on freshness and withering on imitation; what was effective one day, for that very reason, will not be effective the next, because it has lost the maximum impact of originality. -Bill Bernbach-

think people, THINK. =P

Its been a week since i started my internship, and it's been an amazing experience. Everyday is a new day, new things to learn every moment. I LOVE my internship. =) The adrenalin rush of doing the work is just wonderful. Even though it sounds mundane like research, tear sheets, photostating... Sometime the pressure is there, but it makes me want to give more and do better, But sometime its just suck, when i can't give my bosses what they want, giving them work thats are at the borderline of okie work or worse not good enough, the feeling just suck so badly. I want to give them work thats good or if best great...

I am trying best to absorb everything i can learn from all the great people there and give them my best to repay their trust. Everyone in the agency is just so nice and great, you would feel guilty giving them normal work.

I bought a book on Saturday by Luke Sullivan its call ''HEY WHIPPLE, SQUEEZE THIS.". Its a book about creating Great Advertising. Why I bought the book?? I don't want to create great ads actually, i just want to be a part of creating great advertising and books about advertising turn me on. =P

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Frédéric Royer
TV production: WAM

a superb ad for Orange that keep you watching till the end. you would not understand till the end thats why. If you understand it before it end, please join advertising.

people that start thier internship today, All the best.

In the beginning...

God created Man.

feeling creative...the result... haha..so how?

Agency: JWT, Mumbai, India
Creative Director: Senthil Kumar, Debojyoti Purkayastha
Art director: Debojyoti Purkayastha, Hital Pandya
Copywriter: Senthil Kumar, Arkadyuti Basu
Photographer: Vishesh Verma
Retoucher: Deepak Jhadav

This is the story of a boy that found his passion and is enjoying every given minutes.

Its was a dark and cold afternoon(raining heavily), the university entrance form was in front of him. Following the guide to fill in the form, he carefully fill in the information needed. Then come the hard part, What course does he want to study for 3 year of his life. Blank was his mind, even though he has only 4 different courses he could take with his Crap result. One course was totally out of the question, so 3 was in the question. Still he could not answer, so when to his room and started to ask God, what he should study and told God its up to him to decide. So with the prayer done, he finish filling the form in this manner :1st PR 2nd Advertising 3d Broadcasting.

In the first semester there is where he fell in love with advertising. The textbook, the ads in the newspaper, tv, radio(a little lar), magazine, online, billboard... To be exact it was the copy writing in ads. He so wanted to be a copywriter then until he saw the awards show for advertising like Kancils in Malaysia, Cannes, D&AD, AdFest... Its was imposible to write ads like those, its just too F&^*$%@ Amazing. As time passes his love for advertising grew to the whole process of coming out with ads, from meeting the clients to the media. His favorite type of advertising is Viral.

Advertising to him is touching the heart of a person.
In the real world it is making a person buy something he/she may not need, with money she/he may not have. =P

Now his here. In a dream job that he look forward to everyday.

Guiness Surger is THE BEST.

wizard of Oz, not bad for someone finding for a heart, to know whats really good.

the Bars/Clubs so dark, can see meh?

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion
first day was great, yeah..u read me it was great...
did abit competitor reviews and some consumer insight. the Place was nice the people there much nicer... =) Quite tired for doing so little though.

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Salvatore Li Vecchi
Photographer: Fulvio Bonavia
Published: March 2008

Finish work with the above...
dinner with someone i supposed to meet at September and Get Whack to...(random)

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett .

wish we never met.

nervous, excited, restless, thrilled, edgy, fired up, tense, delighted, scare, glad, dread, happy!!!'
Can someone feel so many emotions at once? My internship start in another 10hours and 25minutes. I just finish ironing my shirt and it still look the same as before =( aaahhhh...i have to do this everyday now..anyone want to offer their ironing skills? =P

Agency: Cossette Communication / Blitz Direct Data, Canada
Creative vice president: Patrick Beauduin
Creative Director / Art Director: Antoine Bécotte, Richard Villeneuve
Concept: Antoine Bécotte, Richard Villeneuve
Client Services: Sylvain Lemieux, Annie Aubert, Pierre-Luc Paiement
Responsible for realization: Julie Harvey
Production: Paul Boisvert, Joelle Caron
Illustrations : Marcel Laverdet
Aaahhhhhh......Internship..........Aaahhh....can you at least try,just once to mean what you say...

Agency: Jung von Matt, Germany
Ready to Bird and Fly, Rock and Roll, Water and Splash...Internship here I come.

Vote Creative.

for you:This is just so #$%^*! amazingly CREATIVE.


Some Aids Awareness Ads that i find humorous and interesting.

Advertising Agency: Cream, Athens, Greece
Creative Director: Fotis Georgiou
Art Director: Filimonas Triantafyllou
Copywriter: Alex Esslin
Illustrator: www.fivebluewishes.gr
Condoms protect you from death?

Advertising Agency: 007, Cairo, Egypt

Creative Director / Art Director / Illustrator: Mohamed Abbas

This i just so cute =) A female and male version, get it?

Advertising is not boring, enjoy =P

who we are?

Been doing some read up on target audience(consumer you want to sell your stuff to). Its all about the Demographics and Psychographics of the target. Demographics meaning a population characteristics, like gender, age, location and... Psychographics is the interesting one and the most important. For Marketers to make sure their products or services is what people want or need and for Advertisers to make sure the advertisement appeals to the audiences.
Psychographics is the understanding of people very different perceptions about the benefits or value of your product and will be motivated for different reasons. It not only about WHO buys (or Will buy) your product, but what makes them WANT to buy it. Its about buying behavior, spending pattern, are they brand loyal?, do free gifts turn them on?, health conscious, clean freak, go green type of people, environmentalist, the list go on and on and on... Its how they think and behave basically.

I cant just stop telling you how important is getting your target audience right. Its makes things so much easier. If its right, means you write to someone that read, you sell to someone that buys. It is getting the job done.

On psychographics again, we have this thing call psychographic profiles/group. Like the Yuppie(young upwardly-mobile professional), DINKY(Dual Income, No Kids Yet), Scuppie(Socially Conscious Upwardly-Mobile Person) and lots and lots more....(google it if you want to know more =P)
Also the bigger groups like Baby Boomer, Gen-X(Baby Bust), Gen-Y(Echo Boom), and now Gen-Z(internet generation).

Generation-Y or Echo BOom is my generation.The term Echo Boom is use i guess because most of Gen-Y is the kids of the Baby Boomer, so that why the Echo.
Here is something to think about, taken from wikipedia.

In their recent book, Reynol Junco and Jeanna Mastrodicasa (2007) found that in a survey of 7,705 college students in the US:

• 97% own a computer
• 94% own a cell phone
• 76% use Instant Messaging.
• 15% of IM users are logged on 24 hours a day/7 days a week
• 34% use websites as their primary source of news
• 28% author a blog and 44% read blogs
• 49% download music using peer-to-peer file sharing
• 75% of college students have a Facebook account.
• 60% own some type of portable music and/or video device such as an iPod.
  
  

I am guilty for every single one of that. haha. Echo Boom i am so Booming.

With 85 million baby boomers and 50 million Gen-Xers, there is a wide generation gap among them in their ideas of work and life balance. For baby boomers(some of our parent and all of our grandparent), it's the juggling act between job and family. For Gen-X(some of our parent and old people=P), it means moving in and out of job to get more money accommodating kids and other interests. Now along come the 76 million of Gen-Y(us). For us the line between a job and a home doesn't really exist right?. We just want to spend our time doing something we love, we are passionate about, thats meaningful and useful no matter where we are right? Like now I am at home blogging and my part-time work is photography which i love. so what work? what job?

We are like the most important generation for marketers and advertiser alike. like the baby boomer of yesteryear we are booming now. Marketers alike are banging wall thinking of way to get us to buy. Traditional way of marketing is just not working its magic anymore. Advertisers have to work harder to wave their magic wand. Magical Amazing ads doesn't mean sure sell anymore either. Just my opinion, i may be dead wrong, don't shoot me.

think about it. your thoughts?

sorry about all the word. will find some visual to add some colors later. Cheers...


HaPpY BiRthDay to a great friend. Lordson Yen. God Bless and Get well soon yea..we party when you ready lar.

Iron woman you are.

Dearest mom,
you brought me here, you taught me how to be here.
thank you for everything.
you are the greatest. Superhuman abilities you have to have taken care of me.

the weekend was both exciting and unlucky. Why unlucky? I had a bad tooth ache during the photo walk and i realize i lost my wallet when i got home from the walk in KL. Just went to the dentist this morning and he gave me 2 option extract the teeth or do a root canal. I chose the latter. Extract cost rm55, root canal cost rm400. haha..so i call my dad and ask how, he chose the latter too. Thank God. A missing tooth wont not look so nice on me.

some info on the root canal or also call Endodontic therapy.
Endodontic therapy is a sequence of treatment for the pulp of a tooth whose end result is the elimination of infection and protection of the decontaminated tooth from future microbial
invasion. from wiki.

the doctor told me in world war 2 they use something like the procedures above to torture the enemy. Drilling a hole in the teeth and inserting a metal wire. Ouch!!! With 32 teeth to drill, your darkest secret also will be found out. It @!#%^%&* painful without Lidocaine, a commonly used local anesthetic.

Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Creative Group Head / Art Director: Ashidiq Ghazali
Photographer: Groovy Studio
Retoucher: Procolor
Creative Group Head / Copywriter: Troy Lim

Woman woman...lolx. humorous ad for Panadol Menstrual. A full visual ad to pass the message. But i feel making it more local would be better. Like local police cars and a local area, the ad look very foreign. Still a good ad though. Me like. Your thoughts?

advertisements from the past.

The war rages on...
Malaysian Hospitality vs Now Everyone can Fly. Everyday Low Fares(zero fares) vs Sub Zero Fares.
Our Malaysian Airlines company are going head to head to get us, the customer. As long as they don't lose money please do continue. One thing though both their ads for the zero fares are crappy for me. my 0.02cent lor. So when are the bus company doing it? Jom people...Jalan-jalan makan Angin. Local if possible. =P

On Asia Pacific Advertising Festival (AdFest) 2008, Against all odds, Malaysia Radio creative has rise to the occasion. Winning Best of Show at the recently concluded AdFest Awards show in Pattaya, Thailand. This is the first time a Malaysian Radio commercial has won such a high accolade. Remember Kancil Awards, when all the Executive Creative Director (ECD) were saying how bad and awful Radio ads were. Things have change..Yea. The "Best of Show" radio commercial was Colgate 360 toothbrush, produced by Y&R Malaysia and AMP Radio Networks. Congrats to them. But i never of the ad yet. anyone heard this ad? or is it a scam ad? (report theSun, AdFest)
To local news, do you all know that our National Service (NS) have claim 16 life to date and 15 of them is because of delayed medical treatment. What are the medical officer doing? or there are no such things? The deputy prime minister said last Saturday that the government will outsource health check-ups for the NS trainees. I don't understand why. Is he implying that government hospital and clinic are incompetent to do it or just trying to earn more under table money? This is just so saddening and disappointing, the trainees have so much to live for, and to be taken away so young. To the government please please do something... (Report here)

the KL photo walk post will come later when i sort out the photos. thank you.