who we are?

Been doing some read up on target audience(consumer you want to sell your stuff to). Its all about the Demographics and Psychographics of the target. Demographics meaning a population characteristics, like gender, age, location and... Psychographics is the interesting one and the most important. For Marketers to make sure their products or services is what people want or need and for Advertisers to make sure the advertisement appeals to the audiences.
Psychographics is the understanding of people very different perceptions about the benefits or value of your product and will be motivated for different reasons. It not only about WHO buys (or Will buy) your product, but what makes them WANT to buy it. Its about buying behavior, spending pattern, are they brand loyal?, do free gifts turn them on?, health conscious, clean freak, go green type of people, environmentalist, the list go on and on and on... Its how they think and behave basically.

I cant just stop telling you how important is getting your target audience right. Its makes things so much easier. If its right, means you write to someone that read, you sell to someone that buys. It is getting the job done.

On psychographics again, we have this thing call psychographic profiles/group. Like the Yuppie(young upwardly-mobile professional), DINKY(Dual Income, No Kids Yet), Scuppie(Socially Conscious Upwardly-Mobile Person) and lots and lots more....(google it if you want to know more =P)
Also the bigger groups like Baby Boomer, Gen-X(Baby Bust), Gen-Y(Echo Boom), and now Gen-Z(internet generation).

Generation-Y or Echo BOom is my generation.The term Echo Boom is use i guess because most of Gen-Y is the kids of the Baby Boomer, so that why the Echo.
Here is something to think about, taken from wikipedia.

In their recent book, Reynol Junco and Jeanna Mastrodicasa (2007) found that in a survey of 7,705 college students in the US:

• 97% own a computer
• 94% own a cell phone
• 76% use Instant Messaging.
• 15% of IM users are logged on 24 hours a day/7 days a week
• 34% use websites as their primary source of news
• 28% author a blog and 44% read blogs
• 49% download music using peer-to-peer file sharing
• 75% of college students have a Facebook account.
• 60% own some type of portable music and/or video device such as an iPod.
  
  

I am guilty for every single one of that. haha. Echo Boom i am so Booming.

With 85 million baby boomers and 50 million Gen-Xers, there is a wide generation gap among them in their ideas of work and life balance. For baby boomers(some of our parent and all of our grandparent), it's the juggling act between job and family. For Gen-X(some of our parent and old people=P), it means moving in and out of job to get more money accommodating kids and other interests. Now along come the 76 million of Gen-Y(us). For us the line between a job and a home doesn't really exist right?. We just want to spend our time doing something we love, we are passionate about, thats meaningful and useful no matter where we are right? Like now I am at home blogging and my part-time work is photography which i love. so what work? what job?

We are like the most important generation for marketers and advertiser alike. like the baby boomer of yesteryear we are booming now. Marketers alike are banging wall thinking of way to get us to buy. Traditional way of marketing is just not working its magic anymore. Advertisers have to work harder to wave their magic wand. Magical Amazing ads doesn't mean sure sell anymore either. Just my opinion, i may be dead wrong, don't shoot me.

think about it. your thoughts?

sorry about all the word. will find some visual to add some colors later. Cheers...


HaPpY BiRthDay to a great friend. Lordson Yen. God Bless and Get well soon yea..we party when you ready lar.