In the beginning...

God created Man.

feeling creative...the result... haha..so how?

Agency: JWT, Mumbai, India
Creative Director: Senthil Kumar, Debojyoti Purkayastha
Art director: Debojyoti Purkayastha, Hital Pandya
Copywriter: Senthil Kumar, Arkadyuti Basu
Photographer: Vishesh Verma
Retoucher: Deepak Jhadav

This is the story of a boy that found his passion and is enjoying every given minutes.

Its was a dark and cold afternoon(raining heavily), the university entrance form was in front of him. Following the guide to fill in the form, he carefully fill in the information needed. Then come the hard part, What course does he want to study for 3 year of his life. Blank was his mind, even though he has only 4 different courses he could take with his Crap result. One course was totally out of the question, so 3 was in the question. Still he could not answer, so when to his room and started to ask God, what he should study and told God its up to him to decide. So with the prayer done, he finish filling the form in this manner :1st PR 2nd Advertising 3d Broadcasting.

In the first semester there is where he fell in love with advertising. The textbook, the ads in the newspaper, tv, radio(a little lar), magazine, online, billboard... To be exact it was the copy writing in ads. He so wanted to be a copywriter then until he saw the awards show for advertising like Kancils in Malaysia, Cannes, D&AD, AdFest... Its was imposible to write ads like those, its just too F&^*$%@ Amazing. As time passes his love for advertising grew to the whole process of coming out with ads, from meeting the clients to the media. His favorite type of advertising is Viral.

Advertising to him is touching the heart of a person.
In the real world it is making a person buy something he/she may not need, with money she/he may not have. =P

Now his here. In a dream job that he look forward to everyday.

Guiness Surger is THE BEST.

wizard of Oz, not bad for someone finding for a heart, to know whats really good.

the Bars/Clubs so dark, can see meh?