In the beginning...

God created Man.

feeling creative...the result... haha..so how?

Agency: JWT, Mumbai, India
Creative Director: Senthil Kumar, Debojyoti Purkayastha
Art director: Debojyoti Purkayastha, Hital Pandya
Copywriter: Senthil Kumar, Arkadyuti Basu
Photographer: Vishesh Verma
Retoucher: Deepak Jhadav

This is the story of a boy that found his passion and is enjoying every given minutes.

Its was a dark and cold afternoon(raining heavily), the university entrance form was in front of him. Following the guide to fill in the form, he carefully fill in the information needed. Then come the hard part, What course does he want to study for 3 year of his life. Blank was his mind, even though he has only 4 different courses he could take with his Crap result. One course was totally out of the question, so 3 was in the question. Still he could not answer, so when to his room and started to ask God, what he should study and told God its up to him to decide. So with the prayer done, he finish filling the form in this manner :1st PR 2nd Advertising 3d Broadcasting.

In the first semester there is where he fell in love with advertising. The textbook, the ads in the newspaper, tv, radio(a little lar), magazine, online, billboard... To be exact it was the copy writing in ads. He so wanted to be a copywriter then until he saw the awards show for advertising like Kancils in Malaysia, Cannes, D&AD, AdFest... Its was imposible to write ads like those, its just too F&^*$%@ Amazing. As time passes his love for advertising grew to the whole process of coming out with ads, from meeting the clients to the media. His favorite type of advertising is Viral.

Advertising to him is touching the heart of a person.
In the real world it is making a person buy something he/she may not need, with money she/he may not have. =P

Now his here. In a dream job that he look forward to everyday.

Guiness Surger is THE BEST.

wizard of Oz, not bad for someone finding for a heart, to know whats really good.

the Bars/Clubs so dark, can see meh?

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion
first day was great, yeah..u read me it was great...
did abit competitor reviews and some consumer insight. the Place was nice the people there much nicer... =) Quite tired for doing so little though.

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Salvatore Li Vecchi
Photographer: Fulvio Bonavia
Published: March 2008

Finish work with the above...
dinner with someone i supposed to meet at September and Get Whack to...(random)

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett .

wish we never met.

nervous, excited, restless, thrilled, edgy, fired up, tense, delighted, scare, glad, dread, happy!!!'
Can someone feel so many emotions at once? My internship start in another 10hours and 25minutes. I just finish ironing my shirt and it still look the same as before =( aaahhhh...i have to do this everyday now..anyone want to offer their ironing skills? =P

Agency: Cossette Communication / Blitz Direct Data, Canada
Creative vice president: Patrick Beauduin
Creative Director / Art Director: Antoine Bécotte, Richard Villeneuve
Concept: Antoine Bécotte, Richard Villeneuve
Client Services: Sylvain Lemieux, Annie Aubert, Pierre-Luc Paiement
Responsible for realization: Julie Harvey
Production: Paul Boisvert, Joelle Caron
Illustrations : Marcel Laverdet
Aaahhhhhh......Internship..........Aaahhh....can you at least try,just once to mean what you say...

Agency: Jung von Matt, Germany
Ready to Bird and Fly, Rock and Roll, Water and Splash...Internship here I come.

Vote Creative.

for you:This is just so #$%^*! amazingly CREATIVE.


Some Aids Awareness Ads that i find humorous and interesting.

Advertising Agency: Cream, Athens, Greece
Creative Director: Fotis Georgiou
Art Director: Filimonas Triantafyllou
Copywriter: Alex Esslin
Illustrator: www.fivebluewishes.gr
Condoms protect you from death?

Advertising Agency: 007, Cairo, Egypt

Creative Director / Art Director / Illustrator: Mohamed Abbas

This i just so cute =) A female and male version, get it?

Advertising is not boring, enjoy =P

double trouble . streets

Street shooting with the KLickr group on Sat, 17th May 2008 - Sketchout Walk @ Central Market & surrounding areas. Decided to do something different with the street shooting and also the post processing. Because today i learn to not stay in my comfort zone and strive for better things, its actually about my future career in Advertising. but what the heck right? Photography can also ler. Shot using Nikon D50 and a Nikkor 85mm 1.8 prime. The out come...





Love it? Hate it?

who we are?

Been doing some read up on target audience(consumer you want to sell your stuff to). Its all about the Demographics and Psychographics of the target. Demographics meaning a population characteristics, like gender, age, location and... Psychographics is the interesting one and the most important. For Marketers to make sure their products or services is what people want or need and for Advertisers to make sure the advertisement appeals to the audiences.
Psychographics is the understanding of people very different perceptions about the benefits or value of your product and will be motivated for different reasons. It not only about WHO buys (or Will buy) your product, but what makes them WANT to buy it. Its about buying behavior, spending pattern, are they brand loyal?, do free gifts turn them on?, health conscious, clean freak, go green type of people, environmentalist, the list go on and on and on... Its how they think and behave basically.

I cant just stop telling you how important is getting your target audience right. Its makes things so much easier. If its right, means you write to someone that read, you sell to someone that buys. It is getting the job done.

On psychographics again, we have this thing call psychographic profiles/group. Like the Yuppie(young upwardly-mobile professional), DINKY(Dual Income, No Kids Yet), Scuppie(Socially Conscious Upwardly-Mobile Person) and lots and lots more....(google it if you want to know more =P)
Also the bigger groups like Baby Boomer, Gen-X(Baby Bust), Gen-Y(Echo Boom), and now Gen-Z(internet generation).

Generation-Y or Echo BOom is my generation.The term Echo Boom is use i guess because most of Gen-Y is the kids of the Baby Boomer, so that why the Echo.
Here is something to think about, taken from wikipedia.

In their recent book, Reynol Junco and Jeanna Mastrodicasa (2007) found that in a survey of 7,705 college students in the US:

• 97% own a computer
• 94% own a cell phone
• 76% use Instant Messaging.
• 15% of IM users are logged on 24 hours a day/7 days a week
• 34% use websites as their primary source of news
• 28% author a blog and 44% read blogs
• 49% download music using peer-to-peer file sharing
• 75% of college students have a Facebook account.
• 60% own some type of portable music and/or video device such as an iPod.
  
  

I am guilty for every single one of that. haha. Echo Boom i am so Booming.

With 85 million baby boomers and 50 million Gen-Xers, there is a wide generation gap among them in their ideas of work and life balance. For baby boomers(some of our parent and all of our grandparent), it's the juggling act between job and family. For Gen-X(some of our parent and old people=P), it means moving in and out of job to get more money accommodating kids and other interests. Now along come the 76 million of Gen-Y(us). For us the line between a job and a home doesn't really exist right?. We just want to spend our time doing something we love, we are passionate about, thats meaningful and useful no matter where we are right? Like now I am at home blogging and my part-time work is photography which i love. so what work? what job?

We are like the most important generation for marketers and advertiser alike. like the baby boomer of yesteryear we are booming now. Marketers alike are banging wall thinking of way to get us to buy. Traditional way of marketing is just not working its magic anymore. Advertisers have to work harder to wave their magic wand. Magical Amazing ads doesn't mean sure sell anymore either. Just my opinion, i may be dead wrong, don't shoot me.

think about it. your thoughts?

sorry about all the word. will find some visual to add some colors later. Cheers...


HaPpY BiRthDay to a great friend. Lordson Yen. God Bless and Get well soon yea..we party when you ready lar.

Central Market.

art going digital. lolx

Last weekend highlight was a photo walk with the KLickr gang. around central market. Its was a sketch outing actually, but i can't sketch to save my life. Maybe stick man can lor. Met up at Annexe Nasi Kandar for breakfast, after that was the walk around to find something for them to sketch. I took picture, force to use film cause i brought everything except my memory card. haha..but later Johan came and i borrow a card from him. thanks. here some photos. rest in my flickr. Taken using kodak 400 color film.

art thrash.

danger.

in thought.

a glimpse.

art park.

On local news,

JOHOR BARU, May 17 ─ Desperate times call for desperate measures. So Tun Dr Mahathir Mohamad today played the race card ─ something the former prime minister has not done since he was a young, upstart Umno politician in the 1960s.

He warned the Malays that they stood to lose much in the new political environment where the non-Malays were unafraid to make demands.

“If we don’t speak up, if we choose to keep quiet, we will lose our rights and the other races will take over,” he told some 1,000 people at a gathering in Johor Baru. (themalaysianinsider)

Malaysia only for Malays? Me not supposed to be here?

Tun Dr Mahathir Mohamad also today did his last bid to oust Prime Minister Datuk Seri Abdullah Ahmad Badawi from office. By quitting Umno and inviting other party members to do likewise, and saying that everyone should only rejoin the party after there was a change in leadership. Change to who, thats the important question? I don't want to get blow up by C4. =P

emo
some people say love is holding on, some people say love is letting go and some people even say love is everything. So with this what i suppose to do with my love?? haha...

put me up, put me down. take my heart and make me happy. =P
for me love is all about you.

I woke up with a nightmare today. %*&# ish... Its stupid. i dreamed about taking a mathematic exam in uni and was going to fail. Then i wanted to try to copy but the invigilators accuse me copying before i even started copying. what nonsense right?? haha..then they check the answers paper of the students around me, so they confirm i wasn't cheating they let me continue with the exam with extra time. hehe..after awhile the invigilator ask me go yamcha say don't waste her time d, i told her i cant cause this will be the first time i fail if i don't finish the paper. Then i realize i don't take maths in uni so i woke up. the end =P

Last night was the first day of 95% training, my second module(Strategist in Progress). Training was a brief introduction about ourself, trainer included. Who am I, What am I, What am I doing now and Why am I here and the introduction of Advertising, Marketing and A strategy.

After training went and pick my always MIA friend Norman and headed to another friends Bar in Crystal Crown hotel. Ace Club. Its Vimal bar by the way. He got us a jug of Tiger, half way talking he say we needed to try his ''Ace Club Special" a Shooter cause Norman been missing too long. So punishment. The drink taste like medicine, but really strong, you could feel the throat burning. So he made us another drink ''Long Island Tea''. Wow its nice, really taste like tea. its a sweet and slightly sour taste as you drink it, and the after taste is bitter just like tea. So the drink you always drink thats sweet all the way, ain't the real thing. So try one in AceClub. Later on i told Vimal i was tired and wanted to make a move, so you guess he made us another drink that suppose to wake me up. Another Shooter with Flame, A B-52. Yea it did wake me up for a while, then i got tipsy. So decided to go back anyway..haha. Thanks bro for the great night and awesome drinks.

sorry boss, i know i suppose to drink 3 only, but the two shooter can consider one right??

Tagged by Joanne...

stop complaining and start living. reason why. here.

introducing the brand new formula, 100Plus Sleep.

My first tag. thanks to Joanne. lolx

Instructions: Remove 1 question below, and add in your personal question, make it a total of 20 questions, then tag 5 people in your list, list them out at the end of this post. Notify them in their chat box that he/she has been tagged.

1. What disappoints you the most?
- Liverpool FC always not winning the EPL.

2. Where will you go if someone sponsors you a tour ticket?
- Mount Everest? haha..the person going with me is more important than the place lar.

3. What's your favorite thing to do?
- Being with that person. =P

4. Do you think money can buy happiness?
- without money hard to live, hard to live hard to be happy. So yes i guess.

5. If you can have one dream to come true, what would it be?
- World peace....hahaha.

6. Do you believe you can survive without money?
- Nope, maybe a couple of days by leeching on my friends.

7. What are you afraid to lose the most?
- people around me, my family, my friends...

8. If you win $1 million, what would you do?
- Invest and spend.

9. What is the most embarrassing thing that happened to you recently?
- Recently? got knock by a motorbike when i came out of a building and made the kid on the bike cry(the bike was traveling on the corridor, not my fault). can??

10. What you think about being tagged?
- Interesting, good when you have nothing to blog about.

11. What makes you happy?
- Being with that person. haha..getting bored of my answer??

12. What have you wished most recently?
- 4.0 cgpa. lolx...Adidas Impossible is Nothing.

13. What is your ambition?
- Own the world. Master of the universe. refer to the top.

14. If you could have a superpower, what would it be?
- just like Superman?

15. What do you think is the most important thing in your life?
- the people around me.

16. What do you do when you're alone?
- this.

17. If you have a chance, which part of your character would you like to change?
- Laziness?

18. Give comment on the person who tagged u.
- wow..this is hard. Friendly, smart, passionate about her study. right Joanne?

19. What is your least favourite animal?
- Jelly Fish? they are beautiful but don't want them near me.

20. What is your ultimate addiction?
- having fun 24/7

People listed here, you're it.

ConstanceGan, JonathanGoh, LiYing, TienHow, WanWen.

Happy Holiday people!!!, internship soon. i'm starting on the 26th of May.

Fruits+Majestic KL

a traffic light of fruits.

mini studio set up with Nikkor 105 micro.

Majestic Hotel Entrance.

Majestic Hotel

empty room.

broken.

empty frame.

graffiti photographer.

This what i did during the weekend. First was shooting fruits at Johan place, he set up a mini studio. To do some test shot for his work the next day, shooting fruits for a book. I got to use the Nikkor 105 micro VR lens, superb lens but focusing a bit the hard.

On Sunday was the KLickr photo/makan walk. First we met up at KTM station for breakfast, while we waited for the rest. We proceed to Majestic hotel KL opposite the KTM station. Nice abandon building. There guards there so they didn't allow us to get in, so we shot the building next to it. After that was food and drink at Central Market.

More photos at my Flickr. thank you.

Iron woman you are.

Dearest mom,
you brought me here, you taught me how to be here.
thank you for everything.
you are the greatest. Superhuman abilities you have to have taken care of me.

the weekend was both exciting and unlucky. Why unlucky? I had a bad tooth ache during the photo walk and i realize i lost my wallet when i got home from the walk in KL. Just went to the dentist this morning and he gave me 2 option extract the teeth or do a root canal. I chose the latter. Extract cost rm55, root canal cost rm400. haha..so i call my dad and ask how, he chose the latter too. Thank God. A missing tooth wont not look so nice on me.

some info on the root canal or also call Endodontic therapy.
Endodontic therapy is a sequence of treatment for the pulp of a tooth whose end result is the elimination of infection and protection of the decontaminated tooth from future microbial
invasion. from wiki.

the doctor told me in world war 2 they use something like the procedures above to torture the enemy. Drilling a hole in the teeth and inserting a metal wire. Ouch!!! With 32 teeth to drill, your darkest secret also will be found out. It @!#%^%&* painful without Lidocaine, a commonly used local anesthetic.

Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Creative Group Head / Art Director: Ashidiq Ghazali
Photographer: Groovy Studio
Retoucher: Procolor
Creative Group Head / Copywriter: Troy Lim

Woman woman...lolx. humorous ad for Panadol Menstrual. A full visual ad to pass the message. But i feel making it more local would be better. Like local police cars and a local area, the ad look very foreign. Still a good ad though. Me like. Your thoughts?

advertisements from the past.

The war rages on...
Malaysian Hospitality vs Now Everyone can Fly. Everyday Low Fares(zero fares) vs Sub Zero Fares.
Our Malaysian Airlines company are going head to head to get us, the customer. As long as they don't lose money please do continue. One thing though both their ads for the zero fares are crappy for me. my 0.02cent lor. So when are the bus company doing it? Jom people...Jalan-jalan makan Angin. Local if possible. =P

On Asia Pacific Advertising Festival (AdFest) 2008, Against all odds, Malaysia Radio creative has rise to the occasion. Winning Best of Show at the recently concluded AdFest Awards show in Pattaya, Thailand. This is the first time a Malaysian Radio commercial has won such a high accolade. Remember Kancil Awards, when all the Executive Creative Director (ECD) were saying how bad and awful Radio ads were. Things have change..Yea. The "Best of Show" radio commercial was Colgate 360 toothbrush, produced by Y&R Malaysia and AMP Radio Networks. Congrats to them. But i never of the ad yet. anyone heard this ad? or is it a scam ad? (report theSun, AdFest)
To local news, do you all know that our National Service (NS) have claim 16 life to date and 15 of them is because of delayed medical treatment. What are the medical officer doing? or there are no such things? The deputy prime minister said last Saturday that the government will outsource health check-ups for the NS trainees. I don't understand why. Is he implying that government hospital and clinic are incompetent to do it or just trying to earn more under table money? This is just so saddening and disappointing, the trainees have so much to live for, and to be taken away so young. To the government please please do something... (Report here)

the KL photo walk post will come later when i sort out the photos. thank you.

I am Iron Man.

iron man.

Joshua, my trusted belayer, he better be...haha..his holding my life with the ropes

lolx...not exactly but i can climb walls just like Spiderman, with some ropes, harness and safely gears though. hehe.. Went rock climbing on Thursday at Summit Subang, Nomad Adventure. With my uni mates,8 of us. Veron was our official photographer of they day so she didn't climb, she was too sexy to climb anyway =P. Climbing is really fun and quite tiring. The strain on the arm and hands are quite hard. My hands couldn't do much after we were done, but it was worth the pain. Its cost around rm33 for your first time because of the introduction and training for the first timer. Next time it will be around rm18, for the rental of gears and entrances fee. Care to join for the next one?

We finish around 6. So it was like in time for the infamous KL Jam. So we decided to take dinner at Mamak Village that suppose to serve the best Assam Laksa and Curry Mee from MidValley. What a coned job...its tasted like below ok. I thought advertising suppose to tell the truth...ish. After dinner it was still jam so we went and watch.
Iron man. Prepare yourself for a fun ride. Starting from the character evolution from war profiteer to man of action and cause, from Tony Stark with no superhuman abilities besides his brain to Super Hero Iron Man. Every stage of the evolution is shown from failure to success, from the first suite to the upgraded one. The computer generated Image (CGI) is simply jaw dropping. from the iron man creation, flying to the fight scenes. The movie ain't perfect, it could have done better in certain parts like the dance scene with Tony and Pepper and of cause the last fight scenes. But definitely still worth to watch on the big screen. So catch iron man soon before he jet off. watch till the movie staff chase you out, cause theres a hidden scene maybe not hidden but still a scene after the credits. Cheers!!!

was reading some friends blog, got this link from hocmun blog. My opinion is kinda true for me. What you think? describe me? He gave his blog a new look, check it out.

Your Thinking is Concrete and Random

You are naturally inquisitive and curious. You're excited by new ideas, and you are a true independent thinker. You are interested in what is possible. You like the process of discovery. You are often experimenting, challenging old ideas, and inventing new concepts. Rules, restrictions, and limit don't really work for you. You have to do things your own way, and you can't be bothered to explain yourself.

What Kind of Thinker Are You?

hot.

When to work on Friday night at KL Hilton, Grand Ballroom. Some event photography for Talisman Energy, Oscar night. Saw this girl there. She's hOt... anyone know her? can intro? =P me no gut to introduce myself that night... Paula Malai Ali was there to, she was the emcee for the night. No picture sorry...i think this girl worth shooting more then Paula. haha.

exam ends.

Nikon D3. 14-24mm 2.8 (thats why the some distortion)

by Johan. Nikon D3

Johan lensbabies on my D50.
D3 14-24mm

today is the last day of my exam and the first day of my holiday. WooHoo...hehe. Right after exam was futsal with my friends. Injure myself again..kinda common nowadays with this new Nike shoe. I miss my Adidas. Night was a mini meet up with KL Flickr groups. Only a few of us guys were there. The meet was organize cause Adi friend came down from Saudi. He bought along a Sigma SD 14. Suppose to be a very good portrait camera with really good colors but doesn't impress me. Nikon D3 is still the best(drooling)...

emo.

am i awake?
please tell me its just a nightmare.
tell me it all ends when i open my eyes.
this was something i expected, but didn't want at all.
what happen to us? why did it have to be this way?
why cant the "hole" be patch up like our Malaysian road?
why cant the past be the past? why cant we just look ahead to the unknown future?
Its a new day everyday, the sun always rise again to shine.
why cant we let our light shine again? shine together?
wake me up. tell me i am just having a nightmare.
when i open my eyes, tell me it all ends.

The Forbidden Kingdom.

The first-ever on-screen pairing of martial-arts legends Jackie Chan and Jet Li. Should be like a dream team for martial-arts fan, but it's a bit of a disappointment for me though. Guess one mountain really cant have two tiger. =P I expected more. =P Golden Sparrow is super sweet played by Crystal Liu, she only a year younger than me. The movie is like Journey to the West meets Wizard of Oz. Its a movie where you can just sit down and enjoy the fight scenes, some humor and a thin story line, not much thinking to be done.

Brought my mom to MidValley Gardens today, to watch this movie at the New GSC Signature cinema. The place is nice and classy. Bigger more comfortable sits and more expensive pop corn that taste the same. High tech washroom with automatic foam soap and automatic paper towel dispenser. lolx. Weekend it cost RM20 a ticket. Worth the money to see a smile on my mom face..money well spend though i took the money from my dad. hehe...


That's Marié Digby, YouTube girl turned singing sensation. Release her debut album UNTOLD last month. Will be coming here soon. Step aside Colbie Cailat for awhile. haha. Their my favorite artist for the moment. Colbie was because of MySpace with songs like Realise, Oxygen and ...

GAP presents Marié Digby Live In Kuala Lumpur
Catch one of the most beautiful acoustic sensation born from youtube, Marié Digby, live in Kuala Lumpur on Wednesday, May 14th 2008, 8pm, at One Utama New Wing, ground floor, near the GAP Outlet. This event is brought to you by GAP.

She just not talented but she is very hot too..haha. Thanks to her Japanese mom and Irish-American dad.
There's some controversy to, seems to me famous people always have them. Don't they?
taken from wiki.

There has been controversy over Digby's YouTube popularity. As of September 2007, her homemade music videos have been viewed over 2.3 million times on the video sharing website. It has been suggested by The Wall Street Journal that she feigned a grassroots effort and amateur status in order to generate buzz as part of an online marketing campaign created by Hollywood Records, a strategy sometimes labeled "astroturfing". She has responded, writing on her blog that she never lied about being signed to Hollywood Records and has stated that her videos were her own "desperate" response to a lack of promotion.

I will be going for the events, anyone care to join? Will be shooting the event too.

Reality Television Malaysia

the stars of the show(taken from theStar)

lolx..finally RTM comes out with something worth watching and it really quite entertaining. With the live telecast of the 12th parliament on RTM now for the first 30minutes. Staring "Big Foot" and "Big Monkey". Reality TV Malaysian style, Amazing Race move over. Its time for our amazing MPs to show what is real entertainment. Name-calling, jeers and heckling, shouting, table thumping and the brandishing of the little blue book (Standing Orders). What a boisterous (rowdy) opening debate of the new parliament almost Zoo like. Even insulting a handicap person by asking him to stand up was part of the debate. Bias Speakers, that take order from the ruling government? No supplementary questions. Did we vote the wrong people in?? It interesting time people with so many more oppositions in the house from 20 something to 81 members now. Prepare yourself for much more lively debate and great entertainment coming your way.

Today was my second last paper. Communication theories was the subject. I learn a lot from this subject about how media works, how people react to media and how have media and the perception of media has changes with time. Global Village, Spiral of Silences, Agenda Setting, Neo-Marxist theorist is just a small part of the cool stuff i have learn from this subject. Thanks Miss Tan and Miss Ngoi for your time and patience in teaching us.

for my friends that have finish their exams. Enjoy and take care. for the rest of us. lets get back to studying =P

Facebook facebook..lolx. Global Village??

the host of Malaysia Dream Girl( she so much much hotter =P)

Congratulations to Tey Cindy for emerging from the competition as the first Malaysian Dreamgirl!! Just joking, my dua sen is Malaysia have been cheated out of their first Malaysian dream girl. Just check out the SMS voting result, look who is the top voter for 4 weeks. enough said. Enjoy your Latio. You ain't my Malaysian dream girl if i had one lar. lolx