In the beginning...

God created Man.

feeling creative...the result... haha..so how?

Agency: JWT, Mumbai, India
Creative Director: Senthil Kumar, Debojyoti Purkayastha
Art director: Debojyoti Purkayastha, Hital Pandya
Copywriter: Senthil Kumar, Arkadyuti Basu
Photographer: Vishesh Verma
Retoucher: Deepak Jhadav

This is the story of a boy that found his passion and is enjoying every given minutes.

Its was a dark and cold afternoon(raining heavily), the university entrance form was in front of him. Following the guide to fill in the form, he carefully fill in the information needed. Then come the hard part, What course does he want to study for 3 year of his life. Blank was his mind, even though he has only 4 different courses he could take with his Crap result. One course was totally out of the question, so 3 was in the question. Still he could not answer, so when to his room and started to ask God, what he should study and told God its up to him to decide. So with the prayer done, he finish filling the form in this manner :1st PR 2nd Advertising 3d Broadcasting.

In the first semester there is where he fell in love with advertising. The textbook, the ads in the newspaper, tv, radio(a little lar), magazine, online, billboard... To be exact it was the copy writing in ads. He so wanted to be a copywriter then until he saw the awards show for advertising like Kancils in Malaysia, Cannes, D&AD, AdFest... Its was imposible to write ads like those, its just too F&^*$%@ Amazing. As time passes his love for advertising grew to the whole process of coming out with ads, from meeting the clients to the media. His favorite type of advertising is Viral.

Advertising to him is touching the heart of a person.
In the real world it is making a person buy something he/she may not need, with money she/he may not have. =P

Now his here. In a dream job that he look forward to everyday.

Guiness Surger is THE BEST.

wizard of Oz, not bad for someone finding for a heart, to know whats really good.

the Bars/Clubs so dark, can see meh?

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion
first day was great, yeah..u read me it was great...
did abit competitor reviews and some consumer insight. the Place was nice the people there much nicer... =) Quite tired for doing so little though.

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Salvatore Li Vecchi
Photographer: Fulvio Bonavia
Published: March 2008

Finish work with the above...
dinner with someone i supposed to meet at September and Get Whack to...(random)

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo Burnett .

wish we never met.

nervous, excited, restless, thrilled, edgy, fired up, tense, delighted, scare, glad, dread, happy!!!'
Can someone feel so many emotions at once? My internship start in another 10hours and 25minutes. I just finish ironing my shirt and it still look the same as before =( aaahhhh...i have to do this everyday now..anyone want to offer their ironing skills? =P

Agency: Cossette Communication / Blitz Direct Data, Canada
Creative vice president: Patrick Beauduin
Creative Director / Art Director: Antoine Bécotte, Richard Villeneuve
Concept: Antoine Bécotte, Richard Villeneuve
Client Services: Sylvain Lemieux, Annie Aubert, Pierre-Luc Paiement
Responsible for realization: Julie Harvey
Production: Paul Boisvert, Joelle Caron
Illustrations : Marcel Laverdet
Aaahhhhhh......Internship..........Aaahhh....can you at least try,just once to mean what you say...

Agency: Jung von Matt, Germany
Ready to Bird and Fly, Rock and Roll, Water and Splash...Internship here I come.

Vote Creative.

for you:This is just so #$%^*! amazingly CREATIVE.


Some Aids Awareness Ads that i find humorous and interesting.

Advertising Agency: Cream, Athens, Greece
Creative Director: Fotis Georgiou
Art Director: Filimonas Triantafyllou
Copywriter: Alex Esslin
Illustrator: www.fivebluewishes.gr
Condoms protect you from death?

Advertising Agency: 007, Cairo, Egypt

Creative Director / Art Director / Illustrator: Mohamed Abbas

This i just so cute =) A female and male version, get it?

Advertising is not boring, enjoy =P

double trouble . streets

Street shooting with the KLickr group on Sat, 17th May 2008 - Sketchout Walk @ Central Market & surrounding areas. Decided to do something different with the street shooting and also the post processing. Because today i learn to not stay in my comfort zone and strive for better things, its actually about my future career in Advertising. but what the heck right? Photography can also ler. Shot using Nikon D50 and a Nikkor 85mm 1.8 prime. The out come...





Love it? Hate it?

who we are?

Been doing some read up on target audience(consumer you want to sell your stuff to). Its all about the Demographics and Psychographics of the target. Demographics meaning a population characteristics, like gender, age, location and... Psychographics is the interesting one and the most important. For Marketers to make sure their products or services is what people want or need and for Advertisers to make sure the advertisement appeals to the audiences.
Psychographics is the understanding of people very different perceptions about the benefits or value of your product and will be motivated for different reasons. It not only about WHO buys (or Will buy) your product, but what makes them WANT to buy it. Its about buying behavior, spending pattern, are they brand loyal?, do free gifts turn them on?, health conscious, clean freak, go green type of people, environmentalist, the list go on and on and on... Its how they think and behave basically.

I cant just stop telling you how important is getting your target audience right. Its makes things so much easier. If its right, means you write to someone that read, you sell to someone that buys. It is getting the job done.

On psychographics again, we have this thing call psychographic profiles/group. Like the Yuppie(young upwardly-mobile professional), DINKY(Dual Income, No Kids Yet), Scuppie(Socially Conscious Upwardly-Mobile Person) and lots and lots more....(google it if you want to know more =P)
Also the bigger groups like Baby Boomer, Gen-X(Baby Bust), Gen-Y(Echo Boom), and now Gen-Z(internet generation).

Generation-Y or Echo BOom is my generation.The term Echo Boom is use i guess because most of Gen-Y is the kids of the Baby Boomer, so that why the Echo.
Here is something to think about, taken from wikipedia.

In their recent book, Reynol Junco and Jeanna Mastrodicasa (2007) found that in a survey of 7,705 college students in the US:

• 97% own a computer
• 94% own a cell phone
• 76% use Instant Messaging.
• 15% of IM users are logged on 24 hours a day/7 days a week
• 34% use websites as their primary source of news
• 28% author a blog and 44% read blogs
• 49% download music using peer-to-peer file sharing
• 75% of college students have a Facebook account.
• 60% own some type of portable music and/or video device such as an iPod.
  
  

I am guilty for every single one of that. haha. Echo Boom i am so Booming.

With 85 million baby boomers and 50 million Gen-Xers, there is a wide generation gap among them in their ideas of work and life balance. For baby boomers(some of our parent and all of our grandparent), it's the juggling act between job and family. For Gen-X(some of our parent and old people=P), it means moving in and out of job to get more money accommodating kids and other interests. Now along come the 76 million of Gen-Y(us). For us the line between a job and a home doesn't really exist right?. We just want to spend our time doing something we love, we are passionate about, thats meaningful and useful no matter where we are right? Like now I am at home blogging and my part-time work is photography which i love. so what work? what job?

We are like the most important generation for marketers and advertiser alike. like the baby boomer of yesteryear we are booming now. Marketers alike are banging wall thinking of way to get us to buy. Traditional way of marketing is just not working its magic anymore. Advertisers have to work harder to wave their magic wand. Magical Amazing ads doesn't mean sure sell anymore either. Just my opinion, i may be dead wrong, don't shoot me.

think about it. your thoughts?

sorry about all the word. will find some visual to add some colors later. Cheers...


HaPpY BiRthDay to a great friend. Lordson Yen. God Bless and Get well soon yea..we party when you ready lar.

Central Market.

art going digital. lolx

Last weekend highlight was a photo walk with the KLickr gang. around central market. Its was a sketch outing actually, but i can't sketch to save my life. Maybe stick man can lor. Met up at Annexe Nasi Kandar for breakfast, after that was the walk around to find something for them to sketch. I took picture, force to use film cause i brought everything except my memory card. haha..but later Johan came and i borrow a card from him. thanks. here some photos. rest in my flickr. Taken using kodak 400 color film.

art thrash.

danger.

in thought.

a glimpse.

art park.

On local news,

JOHOR BARU, May 17 ─ Desperate times call for desperate measures. So Tun Dr Mahathir Mohamad today played the race card ─ something the former prime minister has not done since he was a young, upstart Umno politician in the 1960s.

He warned the Malays that they stood to lose much in the new political environment where the non-Malays were unafraid to make demands.

“If we don’t speak up, if we choose to keep quiet, we will lose our rights and the other races will take over,” he told some 1,000 people at a gathering in Johor Baru. (themalaysianinsider)

Malaysia only for Malays? Me not supposed to be here?

Tun Dr Mahathir Mohamad also today did his last bid to oust Prime Minister Datuk Seri Abdullah Ahmad Badawi from office. By quitting Umno and inviting other party members to do likewise, and saying that everyone should only rejoin the party after there was a change in leadership. Change to who, thats the important question? I don't want to get blow up by C4. =P

emo
some people say love is holding on, some people say love is letting go and some people even say love is everything. So with this what i suppose to do with my love?? haha...

put me up, put me down. take my heart and make me happy. =P
for me love is all about you.

I woke up with a nightmare today. %*&# ish... Its stupid. i dreamed about taking a mathematic exam in uni and was going to fail. Then i wanted to try to copy but the invigilators accuse me copying before i even started copying. what nonsense right?? haha..then they check the answers paper of the students around me, so they confirm i wasn't cheating they let me continue with the exam with extra time. hehe..after awhile the invigilator ask me go yamcha say don't waste her time d, i told her i cant cause this will be the first time i fail if i don't finish the paper. Then i realize i don't take maths in uni so i woke up. the end =P

Last night was the first day of 95% training, my second module(Strategist in Progress). Training was a brief introduction about ourself, trainer included. Who am I, What am I, What am I doing now and Why am I here and the introduction of Advertising, Marketing and A strategy.

After training went and pick my always MIA friend Norman and headed to another friends Bar in Crystal Crown hotel. Ace Club. Its Vimal bar by the way. He got us a jug of Tiger, half way talking he say we needed to try his ''Ace Club Special" a Shooter cause Norman been missing too long. So punishment. The drink taste like medicine, but really strong, you could feel the throat burning. So he made us another drink ''Long Island Tea''. Wow its nice, really taste like tea. its a sweet and slightly sour taste as you drink it, and the after taste is bitter just like tea. So the drink you always drink thats sweet all the way, ain't the real thing. So try one in AceClub. Later on i told Vimal i was tired and wanted to make a move, so you guess he made us another drink that suppose to wake me up. Another Shooter with Flame, A B-52. Yea it did wake me up for a while, then i got tipsy. So decided to go back anyway..haha. Thanks bro for the great night and awesome drinks.

sorry boss, i know i suppose to drink 3 only, but the two shooter can consider one right??

Tagged by Joanne...

stop complaining and start living. reason why. here.

introducing the brand new formula, 100Plus Sleep.

My first tag. thanks to Joanne. lolx

Instructions: Remove 1 question below, and add in your personal question, make it a total of 20 questions, then tag 5 people in your list, list them out at the end of this post. Notify them in their chat box that he/she has been tagged.

1. What disappoints you the most?
- Liverpool FC always not winning the EPL.

2. Where will you go if someone sponsors you a tour ticket?
- Mount Everest? haha..the person going with me is more important than the place lar.

3. What's your favorite thing to do?
- Being with that person. =P

4. Do you think money can buy happiness?
- without money hard to live, hard to live hard to be happy. So yes i guess.

5. If you can have one dream to come true, what would it be?
- World peace....hahaha.

6. Do you believe you can survive without money?
- Nope, maybe a couple of days by leeching on my friends.

7. What are you afraid to lose the most?
- people around me, my family, my friends...

8. If you win $1 million, what would you do?
- Invest and spend.

9. What is the most embarrassing thing that happened to you recently?
- Recently? got knock by a motorbike when i came out of a building and made the kid on the bike cry(the bike was traveling on the corridor, not my fault). can??

10. What you think about being tagged?
- Interesting, good when you have nothing to blog about.

11. What makes you happy?
- Being with that person. haha..getting bored of my answer??

12. What have you wished most recently?
- 4.0 cgpa. lolx...Adidas Impossible is Nothing.

13. What is your ambition?
- Own the world. Master of the universe. refer to the top.

14. If you could have a superpower, what would it be?
- just like Superman?

15. What do you think is the most important thing in your life?
- the people around me.

16. What do you do when you're alone?
- this.

17. If you have a chance, which part of your character would you like to change?
- Laziness?

18. Give comment on the person who tagged u.
- wow..this is hard. Friendly, smart, passionate about her study. right Joanne?

19. What is your least favourite animal?
- Jelly Fish? they are beautiful but don't want them near me.

20. What is your ultimate addiction?
- having fun 24/7

People listed here, you're it.

ConstanceGan, JonathanGoh, LiYing, TienHow, WanWen.

Happy Holiday people!!!, internship soon. i'm starting on the 26th of May.

Fruits+Majestic KL

a traffic light of fruits.

mini studio set up with Nikkor 105 micro.

Majestic Hotel Entrance.

Majestic Hotel

empty room.

broken.

empty frame.

graffiti photographer.

This what i did during the weekend. First was shooting fruits at Johan place, he set up a mini studio. To do some test shot for his work the next day, shooting fruits for a book. I got to use the Nikkor 105 micro VR lens, superb lens but focusing a bit the hard.

On Sunday was the KLickr photo/makan walk. First we met up at KTM station for breakfast, while we waited for the rest. We proceed to Majestic hotel KL opposite the KTM station. Nice abandon building. There guards there so they didn't allow us to get in, so we shot the building next to it. After that was food and drink at Central Market.

More photos at my Flickr. thank you.